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Carters Inc. logo

Graphic Designer, Carter’s

Carters Inc. 🇺🇸 Atlanta, Georgia, United States of America

Hybrid Full-time Mid-level

Develop and scale a modern visual identity system and brand guidelines across all touchpoints for the Carter's brand. Execute creative designs for marketing, retail, packaging, and digital motion graphics to ensure a cohesive brand experience.

Responsibilities

  • Brand identity & guideline development: Support the creation, rollout, and ongoing evolution of Carter’s new brand guidelines
  • Brand design & creative execution: Concept and design brand-forward creative across marketing, retail, and owned channels
  • Laydown photography & packaging design: Partner with Art Directors and photography teams to concept and execute laydown photography that aligns with brand standards
  • Motion & animation: Bring the brand to life through thoughtful, simple motion design across digital touchpoints

Requirements

  • Strong graphic design foundation with expertise in brand systems, visual identity, and a refined eye for typography, layout, color, and composition
  • Organized, self-motivated, and detail-oriented with the ability to independently manage projects from concept through production
  • Proven ability to manage multiple priorities, work within constraints, meet deadlines, and continuously improve process and output quality
  • Clear communicator with strong presentation skills and the ability to take and apply creative direction effectively
  • Collaborative, hands-on, and solution-oriented approach to problem solving
  • Advanced proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Foundational motion/animation skills (e.g., After Effects, Figma motion, or similar tools)

Benefits

  • Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution
  • Diverse environment and equal opportunity employer
  • Investment in teams with training and development programs to help them build their skills
  • Inclusive work environments for everyone
  • Opportunity to work with colleagues who often become fast, lifelong friends while making new connections and sharing memorable experiences

Key Skills

Graphic design Brand systems Visual identity Typography Layout Color Composition Figma Adobe Creative Suite Photoshop Illustrator InDesign Motion design Animation After Effects Problem-solving Communication Presentation Collaboration Time management Project management Design thinking User-centered design Brand management Packaging design Photography Creative direction

About Carters Inc.

Carter’s, Inc. is the largest branded marketer in the United States and Canada of apparel and related products exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through nearly 1,000 Company-operated stores in the United States and Canada and on-line at www.carters.com, www.oshkosh.com, and www.cartersoshkosh.ca. The Company’s Just One You, Precious Firsts, and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon.com. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter’s is headquartered in Atlanta, Georgia. If you dream of working with innovative colleagues who support and inspire you, Count on Carte

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