Principal Product Designer

Lead the design vision and execution for high-impact growth domains including Search, Ads, and Traffic Generation. Drive end-to-end design processes from discovery and research to high-fidelity UI while mentoring fellow designers.

Responsibilities

• Design Strategy & Vision Ownership: Own the design vision and execution for high-impact initiatives, encompassing both 0-1 products and delivering significant improvements to existing features
• User Discovery & Research: Partner closely with User Research to conduct in-depth discovery and lead design-led research to uncover unmet user needs, pain points, and growth opportunities
• Strategic & Business Impact: Partner closely with product, engineering, and business stakeholders to define product strategy, roadmap, and requirements
• End-to-End Execution: Lead the entire design process, from initial concept and ideation through user flows, wireframes, prototypes, and high-fidelity UI
• Stakeholder Alignment & Influence: Expertly communicate design rationale, build consensus, and influence decision-making among cross-functional teams and leadership to secure buy-in for strategic design direction
• Navigating Ambiguity: Thrive in a fast-paced, evolving environment, embracing ambiguity and proactively bringing clarity and direction to complex, open-ended problems
• Mentorship & Leadership: Act as a mentor to fellow designers, actively elevating the design craft, setting high quality standards, and contributing to the overall growth and health of the design organization

Requirements

• 7+ years of professional experience as an in-house Product Designer for B2C brands, preferably within eCommerce, technology, or multi-sided marketplaces
• BA/BS degree required in Design, Human-Computer Interaction, or a related field
• Excels in design fundamentals (Visual Hierarchy, Interaction Design, Accessibility, and Platform Conventions) and demonstrates fluency across various modalities, from responsive web to native applications
• Demonstrates deep understanding of how to leverage and contribute to a design system to efficiently solve user problems and improve existing components and patterns
• Possesses a deep curiosity and ability to consider product strategy and vision, connecting design decisions to their ultimate business impact
• Mastery of user-centered design methodologies (e.g., journey mapping, wireframing, usability testing), with repeated success demonstrating how these methods achieve positive business outcomes
• Exceptional communication and presentation skills, with the ability to articulate complex design rationale and influence diverse stakeholders (from peers to leadership) across all organizational levels
• Strong leadership qualities and ability to drive initiatives autonomously, requiring minimal direction while expertly navigating ambiguity and influencing cross-functional partners
• Proficient with industry-standard design and prototyping tools (e.g., Figma, AI-assisted tools) and continually shapes how the team leverages best practices and methodologies

Benefits

• Competitive salary package including equity and 401K
• Multiple medical, dental, and vision plans to meet all employee needs
• Many benefits and perks that are not listed

Key Skills