Senior Product Designer (Connected Devices)

Lead the design of the player setup and management experience, ensuring a seamless transition between hardware, firmware, and the Yoto app. Collaborate with cross-functional teams to turn ambiguous problems into high-quality, user-centric solutions for families.

Responsibilities

• Own and champion the player setup experience - the first-time journey from unboxing to a child happily listening - designing the digital interfaces in the Yoto app that bring the hardware to life for families
• Work at the intersection of hardware, firmware, app and packaging - making sure the setup journey works and feels like one coherent product
• Bring proven connected-product instinct to the design conversation, so the digital and physical interactions tessellate, complement, and elevate one another
• Drive cross-cutting work - pairing, error recovery, firmware updates, multi-player households, device-app handoffs - that elevates the experience across every touchpoint where the player meets the app
• Own design for complex, high-impact areas of the connected experience from early discovery through to shipped outcomes, with clear links to customer behaviour and business impact
• Work closely with Product, Engineering and Hardware to design within real-world constraints, making pragmatic trade-offs without compromising quality
• Use research and real-world observation (e.g. at home, during routines) to understand how families interact with Yoto and turn insights into meaningful improvements
• Align stakeholders across product, hardware, marketing, and brand, bringing clarity where priorities or opinions differ
• Make confident decisions in ambiguity, balancing user needs, technical constraints, and business goals to move work forward
• Communicate your work clearly and persuasively, using storytelling and artefacts to build alignment
• Contribute to critique and team discussions, helping raise the bar for quality and execution

Requirements

• Experience designing for connected products, IoT, or hardware-adjacent ecosystems
• A portfolio demonstrating end-to-end ownership of complex connected-product work, and a deep understanding of how to make hardware and software feel like one product
• Strong native app design skills (iOS and Android)
• Demonstrable experience designing onboarding, setup, pairing or first-time-use journeys, where clarity and ease of use are critical
• A high bar for craft, including interaction design, attention to detail, and strong physical-digital coherence
• Experience working in ambiguous or evolving problem spaces, with the ability to frame problems and drive to clear outcomes
• Strong collaboration with cross-functional partners (Product, Engineering, and especially Hardware and Firmware), influencing decisions beyond design

Benefits

• Hybrid working - expectation of 1 day a week on average in our London office
• Flexibility to work from anywhere for up to 6 weeks every year
• Summer Hours policy to use between the months of June and August
• Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service
• Life Assurance cover from day one of your service
• Workplace Pension offering up to 3% employer contributions, following probation
• Generous employee referral bonus scheme
• Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy
• Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy
• Bike to work scheme to promote healthier lifestyles
• 25 days of holiday per year, plus bank holidays
• Your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days
• Sabbatical policy offering up to 3 months' of unpaid sabbatical after 4 years of service

Key Skills