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Web Designer Marketing - Expert Emailing et Parcours Clients - H/F

Generali Vie đŸ‡«đŸ‡· Saint-Denis, RĂ©union, France

Hybrid Full-time

The Web Designer is responsible for designing and optimizing client marketing email campaigns and customer journeys using Salesforce Marketing Cloud. They ensure the technical and graphic quality of deliverables while collaborating with IT, CRM, and UX teams.

Responsibilities

  • Contribute to the conception, implementation, and optimization of marketing devices
  • Manage the content system SFMC and produce associated content
  • Support teams in implementing email campaigns and client devices
  • Create and manage content blocks, update templates, and manage personalization rules
  • Design landing pages, forms, and banners in SFMC
  • Collaborate with marketing, IT, CRM, and graphic design teams
  • Ensure the quality and technical standards of deliverables

Requirements

  • 4 years of experience minimum
  • Master's degree in a relevant field
  • Technical skills: design emailing, HTML integration, SQL, PHP
  • Knowledge of email management and sending tools
  • Master's degree in Salesforce Marketing Cloud
  • Master's degree in graphic design tools (Adobe suite)

Benefits

  • Join a dynamic company that values innovation and sustainability
  • Develop your career and skills
  • Work in a diverse and inclusive environment
  • Participate in the company's foundation, The Human Safety Net
  • Hybrid work mode

Key Skills

Design emailing HTML integration SQL PHP Email marketing tools Salesforce Marketing Cloud Graphic design tools (Adobe suite) Content management Personalization rules Landing page design Form design Banner design Collaboration Communication Autonomy Rigour Initiative Organizational skills Diversity and inclusion Accessibility standards Compatibility standards Responsive design

About Generali Vie

Generali is a leading insurance and asset management company, with over 71 million clients and €95.2 billion in revenue in 2024, committed to sustainability and innovation.

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