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Lead the end-to-end UX process to create frictionless self-service journeys for members. Identify friction points using qualitative and quantitative data and implement pragmatic solutions using the existing design system.
Responsibilities
- Lead the design process with a strong focus on the end-user aiming for a frictionless user experience
- Initiate discovery: user research, journey mapping, usability testing, and behavioral analysis
- Identify and prioritize friction points using both qualitative insight and quantitative data
- Translate messy problem spaces into clear problem statements and opportunity areas
- Design pragmatic solutions using the existing design system and patterns
- Create new design system components and maintain existing components
- Collaborate closely with designers, development, data, and customer support
- Validate solutions early and often, through experiments and testing
- Measure impact with clear outcomes (e.g. task success, reduced drop-offs, fewer support cases)
- Contribute insights back into the broader UX team to raise overall UX maturity
Requirements
- 3â6 years of UX experience in a product environment (in-house preferred over agency-only)
- Strong discovery skills: research, synthesis, and problem framing
- Comfortable working with behavioral data and turning signals into insights
- Proven ability to simplify complex journeys and reduce user friction
- Pragmatic designer: outcome-driven, not attached to visual flourish
- Experience measuring UX impact with experiments or A/B testing
- Experience with creating and/or working with a design system
- Strong stakeholder skills; able to align business and engineering around user problems
- Autonomous and structured, but collaborative by default
- Clear communicator who can explain decisions in plain language
- Fluent in English; comfortable in an international environment
Benefits
- Unlimited access to GoodHabitz and LinkedIn Learning
- Career Growth: Plenty of opportunities for professional and personal development
- Work Culture: An informal, international, and down-to-earth environment
- Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit)
- Access to our gym at HQ
Key Skills
About Basic-fit
Founded in 2013, Basic-Fit has grown into Europe's value-for-money fitness leader with 4.7 million members, 1,650+ clubs, and 8,000+ employees across 6 countries. Our mission is simple: make fitness accessible to everyone, every day. We're a fast-growing, tech-driven company with an international mindset and a no-nonsense culture, built on five values that form our name: Be yourself, Accessible to all, Smart in what we do, Inclusive by nature, Committed to growth. Our headquarters is in Hoofddorp and we're always looking for people who want to help Europe move more and feel better. Ready? Go for it.
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