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Graphic Designer & Video Editor
Skysun 🇮🇳 Sahibzada Ajit Singh Nagar, Zirakpur - 140603, Punjab, India
The role involves end-to-end production of high-impact static and video content for the US residential solar market. This includes leveraging AI tools to optimize creative workflows and collaborating with marketing teams to improve conversion rates through A/B testing.
Responsibilities
- Create high-impact static creatives for Facebook, Instagram, LinkedIn, and landing pages
- Design technical diagrams, solar process infographics, pitch decks, and website visuals
- Develop scroll-stopping ad creatives optimized for performance and conversions
- Script, edit, and produce short-form videos (Reels, TikToks, Shorts)
- Create mid-form educational and explainer videos for YouTube
- Add motion graphics, subtitles, transitions, and strong hooks tailored for US audiences
- Leverage AI tools to enhance speed and quality of content production
- Collaborate with the marketing team to A/B test creatives
- Develop multiple variations (headlines, thumbnails, hooks, CTAs)
- Suggest new creative strategies based on performance data insights
- Continuously optimize creatives to improve conversion rates and reduce CPL
- Maintain and evolve brand guidelines to ensure premium, clean, and trustworthy visuals
- Align all creatives with US market aesthetics and expectations
- Balance performance marketing goals with strong brand positioning
- Independently manage the creative production pipeline
- Maintain an organized library of raw footage, templates, thumbnails, and final assets
- Build reusable templates to scale content production efficiently
Requirements
- 2–5 years of experience in graphic design and video content creation
- Strong portfolio showcasing ad creatives, motion graphics, and video editing
- Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
- Experience with AI creative tools is highly preferred
- Understanding of performance marketing creatives (especially for US audience)
- Ability to work in a fast-paced, high-ownership environment
Key Skills
About Skysun
The company is a fast-paced and innovative organization that values creativity and performance. They offer a dynamic work environment with opportunities for professional growth and development.
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