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Principal UX Researcher

Safewill 🇦🇺 Sydney, New South Wales, Australia

Full-time Senior

You will drive discovery and research strategy to shape product direction and solve complex user problems. You will partner with cross-functional teams to synthesize data and insights into actionable product outcomes.

Responsibilities

  • Drive discovery and turn insights into clear problems, opportunities, and product direction
  • Own the research strategy across key domains
  • Design and run end-to-end research, from early exploration through to evaluative work
  • Combine qualitative and quantitative methods to build a deep understanding of customer behavior
  • Shape product strategy and roadmap through evidence, linking insight to business outcomes
  • Define success measures and ensure learning from shipped products
  • Synthesize research, data, and market signals into clear narratives that influence decisions
  • Facilitate workshops and align teams around insight-led direction
  • Improve research practices and embed strong discovery across teams

Requirements

  • 5+ years in UX research, product research, or a similar role
  • Experience working in startup, scaleup, or B2B2C environments
  • Strong across both generative and evaluative research
  • Ability to influence cross-functional teams without relying on authority
  • Clear and structured communication skills

Benefits

  • Opportunity to work on a high-impact product that changes lives
  • Collaborative and dynamic work environment
  • Fast feedback loops and real customer insight
  • Dedicated time for improvement and innovation
  • Regular opportunities for growth and learning

Key Skills

UX research Product research Generative research Evaluative research Qualitative research methods Quantitative research methods Data analysis Experimentation Cross-functional collaboration Communication Problem-solving Strategic thinking Leadership Influence Time management Prioritization

About Safewill

Safewill is Australia's leading end of life platform. Since being founded in 2019, Safewill has helped hundreds of thousands of Australians to create digital estate plans that cover all the legal, administrative and emotional aspects of end of life. At Safewill, we're on a mission to build the products that change how Australians plan for, and navigate, end of life. Because Wills were meant for everyone.

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