The Lego Group logo

Sr. Digital Product Designer

The Lego Group 🇩🇰 1357 København K, Denmark

Hybrid Full-time Senior

You will work within a Product Trio to shape digital products by mapping systems, surfacing dependencies, and designing intuitive user experiences. You will also contribute to the wider design practice through critique, mentoring, and experimenting with AI to improve design workflows.

Responsibilities

  • Work across the full design stack — from fuzzy problem framing and discovery through to the hi-fi craft when the moment calls for it
  • Bring a service-design approach to the work: zoom out, map the system, surface the dependencies and human touchpoints that usually get missed
  • Experiment openly with AI in your design process — research synthesis, ideation, prototyping, workflow hacks — and share what you learn with the rest of the practice
  • Navigate complex stakeholder landscapes with diplomacy and conviction: hold the line when design integrity is at stake, flex when it genuinely serves the work
  • Help build a credible, confident voice for design in Trios and other forums
  • Make sense of enterprise-scale problem spaces
  • Contribute to the wider design practice — critique, shared patterns, mentoring, and generally setting a higher standard alongside peers who care about the craft

Requirements

  • Brave, willing to try new things, experiment, and fail
  • Curious, energetic, and positive attitude
  • Focused, self-starter with the ability to drive your work
  • A true teammate with solid collaboration skills and the ability to create relations across teams
  • Ability to solve complex problems through design and turn fluffy ideas into concrete digital products
  • Experience working on non-consumer facing products
  • Excellent problem-solving skills, with the ability to translate complex requirements into intuitive designs
  • Strong communication and storytelling skills, capable of articulating design concepts effectively

Benefits

  • Family Care Leave - enhanced paid leave options for those important times
  • Insurances – life and disability insurance which provides protection and peace of mind
  • Wellbeing - resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity
  • Colleague Discount – generous colleague discount
  • Bonus - rewarded through our bonus scheme when goals are reached and if eligible

Key Skills

Service design Design thinking User-centered design AI-powered design tools Figma Ai Prototyping Prototyping Wireframing Design systems User research Usability testing Communication skills Storytelling skills Collaboration skills Problem-solving skills Design integrity Diplomacy Conviction Leadership Mentoring Cross-functional collaboration

About The Lego Group

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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