E-commerce Web Designer (CRO)

The E-commerce Web Designer will design and optimize high-converting websites, landing pages, and checkout flows to drive measurable business results. They will analyze user behavior data and collaborate with teams to implement effective CRO strategies and design improvements.

Responsibilities

• Design and optimize high-converting e-commerce websites with proven CRO strategies
• Develop landing pages, product pages, and checkout flows that strategically guide users to take action
• Apply conversion-focused design principles to maximize revenue from existing traffic
• Map and optimize the end-to-end customer journey, ensuring smooth navigation and clear calls-to-action
• Design responsive layouts that perform seamlessly across devices
• Use visual and animation cues to direct attention and encourage conversions
• Analyze conversion rate, bounce rate, and cart abandonment rate to identify CRO opportunities
• Leverage tools such as Google Analytics and heatmaps to study user behavior and guide design changes
• Collaborate on A/B and multivariate testing to validate design improvements
• Partner with developers to ensure designs are implemented correctly and efficiently
• Work closely with marketing and performance teams to align creative design with business goals
• Ensure all design work maintains brand consistency while focusing on measurable results
• Design compelling visual elements such as banners, product imagery, icons, and CTAs that build trust and drive engagement
• Balance aesthetics with conversion psychology, ensuring every design choice supports business objectives
• Keep designs fresh, innovative, and aligned with brand identity

Requirements

• Proven experience as a high-level e-commerce web designer with a portfolio showcasing CRO-driven websites
• At least some e-commerce samples demonstrating measurable conversion improvements
• Proficiency in Figma, Elementor, and Shopify
• Strong understanding of CRO principles and how they apply specifically to e-commerce
• Ability to analyze conversion rate, bounce rate, and cart abandonment rate, using tools like Google Analytics and heatmaps
• Strong grasp of customer journey mapping, calls-to-action, and responsive design elements
• Excellent communication and collaboration skills
• A dual monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement

Key Skills