Senior Graphic Designer, Paid Media, DTC

Lead creative direction and execution for paid media campaigns across platforms like Meta, TikTok, and Google. Manage and mentor a design team while translating performance data into scalable, high-converting creative strategies.

Responsibilities

• Lead the creative direction for paid media campaigns across all key platforms
• Design high-converting static and motion assets while setting quality standards for the team
• Translate performance data into clear creative testing roadmaps and iteration strategies
• Ensure all creative is platform-native, conversion-focused, and optimized for scale
• Build and oversee scalable Figma systems and templates to support efficient production
• Directly manage and mentor a Paid Ad Graphic Designer and provide clear feedback, creative guidance, and performance-based direction

Requirements

• 6+ years of professional design experience, with deep expertise in paid media creative
• Proven experience leading creative for performance marketing campaigns
• Prior experience managing or mentoring designers
• Advanced proficiency in Figma (mandatory) with experience building scalable design systems
• Strong expertise in After Effects and performance-driven motion design
• Demonstrated ability to use AI tools to accelerate and enhance creative production
• Strong understanding of direct-response design principles and paid media testing frameworks

Benefits

• Competitive PTO
• High-quality health, visual and dental care
• Class Pass memberships
• Client product discounts
• Bike membership
• Social events

Key Skills