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The Senior Web Designer will lead the creation of high-impact, conversion-focused web experiences and marketing landing pages. They will also manage the evolution of the brand's website while collaborating with cross-functional teams to ensure design decisions align with business goals.
Responsibilities
- Marketing & Visual Design — Designing high-converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials)
- UX, Research & Strategy — Conducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals
- UI Design & Prototyping — Creating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback
- Usability, Accessibility & Inclusivity — Planning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices
- Design Systems & Documentation — Building and maintaining scalable design systems, producing style guides and UI specs, and delivering clean design handoffs to engineering
Requirements
- 5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments
- Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes
- Hands-on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post-purchase experiences
- Experience running or designing for A/B tests and experimentation programs
- A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns
- Expert-level Figma (components, auto-layout, variables, prototyping, design system management)
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion)
- Strong graphic design fundamentals — typography, color theory, layout, visual hierarchy, and composition
Benefits
- Flexible hours
- Work wherever you choose
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
Key Skills
About Willow Health
In the United States, one in five adults experience a mental health illness and over 12 million people have thoughts of suicide. Mental health crises can be some of the most difficult times in a person’s life, and over 17 million people seeking behavioral health care experience a delay in accessing care. At Willow Health, our mission is to significantly improve this experience by expanding affordable access to high-quality, evidence-based intensive behavioral health care.
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