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UX Researcher

Ruby Labs Remote (πŸ‡ΊπŸ‡Έ Georgia, United States of America)

Remote Full-time Mid-senior

The UX Researcher will plan and execute qualitative and quantitative research studies to surface behavioral insights and inform product decisions. They will collaborate with cross-functional teams to integrate user-centered design principles and data-backed findings into the product lifecycle.

Responsibilities

  • User Research Operations β€” Plan and execute qualitative and quantitative research studies including user interviews, surveys, usability tests, and diary studies across the full player journey
  • Behavioral Analysis β€” Analyze user behavior across our platform using analytics tools, session recordings, heatmaps, and funnel data to identify friction points and opportunities
  • Competitor & Market Research β€” Conduct structured competitive analysis of sweepstakes casino products to benchmark our UX against industry standards and identify gaps
  • Wireframing & Prototyping β€” Use Figma or Visily to translate research insights into wireframes, user flows, and low-to-mid fidelity prototypes that guide product and design decisions
  • User Personas & Journey Mapping β€” Develop and maintain player personas, customer journey maps, and mental models that inform product strategy and prioritization

Requirements

  • 2+ years of hands-on experience in UX research, with a portfolio or case studies demonstrating research-to-product impact
  • Proficiency in Figma and/or Visily for wireframing, prototyping, and user flow design
  • Strong command of user-centered design (UCD) principles, usability heuristics, and accessibility standards
  • Proven experience conducting user interviews, usability testing, and surveys β€” both moderated and unmoderated
  • Familiarity with analytics and behavioral tools such as Mixpanel, Hotjar, FullStory, or Google Analytics

Benefits

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities

Key Skills

UX research User-centered design Usability testing User interviews Surveys Wireframing Prototyping Figma Visily Design thinking User personas Journey mapping Mental models Competitor analysis Market research Analytics tools Behavioral analysis Statistics Communication Collaboration Time management Problem-solving

About Ruby Labs

Ruby Labs is a leading tech company that creates innovative consumer products across the health, education, and entertainment sectors. Our journey began in 2018 in London, UK, as a collaboration between two friends with extensive expertise in business, technology, and marketing. From the start, our vision has been to build a world-class tech company that develops category-leading products used by millions of users worldwide. We aim to create easily accessible platforms that offer engaging and valuable experiences across various aspects of people's lives. Since our launch, we've successfully brought seven consumer products to the global market, each addressing unique needs in health, education, or entertainment.

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