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Web Designer
Dashing Diva 🇺🇸 Port Washington, NY 11050, United States of America
The Web Designer will own the full redesign and ongoing optimization of DashingDiva.com using AI-assisted tools and front-end development. They will collaborate with cross-functional teams to implement product detail pages, landing pages, and conversion-focused design improvements.
Responsibilities
- Own the full redesign and ongoing evolution of DashingDiva.com — from wireframes through production code
- Build responsive, high-performance pages using Shopify (Liquid), HTML/CSS/JavaScript, and AI-assisted coding tools
- Design and implement product detail pages (PDPs) that showcase 300–500 SKUs across five product franchises with rich imagery, video, and UGC integration
- Create landing pages for product launches, seasonal campaigns, IP collaborations, and promotional events
- Implement and maintain the site’s visual design system — ensuring consistency across all pages, emails, and digital touchpoints
- Use AI tools (Claude, Cursor, Figma AI, Midjourney, v0, and similar) to rapidly prototype page layouts, generate component code, and iterate on design concepts
- Build and maintain a library of reusable, AI-generated components and templates that accelerate production across the site
- Leverage AI for image optimization, asset generation, and content personalization where applicable
- Stay current on emerging AI design and development tools; evaluate and recommend new tools to the team
- Partner with the Ecom/Media team to optimize site speed, conversion rates, and user experience
- Design and execute A/B tests on key pages (homepage, PDPs, collection pages, cart/checkout flow)
- Analyze site performance data (GA4, heatmaps, session recordings) and translate insights into design improvements
- Ensure all pages meet Core Web Vitals standards and are optimized for mobile-first browsing
- Coordinate with Sr. Designer on UX/UI direction and design system alignment
- Work with the Sr. Art Director/Creative Director to ensure retail/print brand identity translates cohesively to digital
- Support the Marketing team with campaign landing pages, email template design, and CRM creative as needed
- Collaborate with the offshore production pod on asset preparation and delivery for the site
Requirements
- 3–5 years of experience in web design with hands-on front-end development (HTML, CSS, JavaScript)
- Strong portfolio demonstrating both visual design and functional web builds
- Proficiency with Shopify (Liquid templating) or a comparable e-commerce platform
- Demonstrated use of AI-assisted design or coding tools (Claude, Cursor, GitHub Copilot, Figma AI, v0, or similar)
- Proficiency in Figma for design collaboration, wireframing, and handoff
- Experience with responsive design, mobile-first development, and cross-browser compatibility
- Understanding of UX principles: information architecture, user flows, accessibility (WCAG), and conversion-focused design
- Comfortable working with analytics tools (GA4, Hotjar, or equivalent) to inform design decisions
Benefits
- Health benefits (Medical, dental, vision, AD&D, Life)
- 401(k) matching
- PTOs
- Company holidays
- Summer Fridays & more!
Key Skills
About Dashing Diva
Dashing Diva's mission is to transform the nail experience as a DIY beauty brand. We started out in 2002 in Port Washington, NY, and in 2009, we opened our offices in South Korea. We now have global offices in the US, South Korea, China, and Vietnam. We pride ourselves on collaboration, as we work with our global team members during the product development and creative execution processes. Over the years, we have topped the DIY beauty market by creating a salon-perfect experience that can be achieved at home. We continue to revolutionize the nail space by leading with trend and innovation, and we are looking for passionate and creative team members to join the journey!
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