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Principal Product Designer, Core

Betterup 🇺🇸 Austin, Texas, United States of America

Onsite $230,000 - $320,000 Full-time Senior

Architect the design vision and strategic direction for core product experiences while driving design quality and standards across the organization. Partner with cross-functional leadership to shape product roadmaps and mentor senior designers to elevate craft and design excellence.

Responsibilities

  • Architect the design vision for BetterUp's core product experiences, identifying the highest-leverage opportunities and defining the strategic direction
  • Drive design quality and craft standards across the product, raising the bar for the entire Design org through rigorous critique and deep collaboration
  • Partner closely with Product, Engineering, and Research to shape roadmaps from the earliest stages, bringing design perspective to problem framing and solutions
  • Lead complex, ambiguous design challenges from 0→1 and 1→n, navigating organizational complexity with clear thinking and strong point of view
  • Mentor and elevate senior designers, providing thoughtful feedback that develops taste, confidence, and craft

Requirements

  • 10+ years of product design experience, including time at a consumer or B2B SaaS company where design played a central role in product strategy
  • A portfolio that demonstrates exceptional craft, systems thinking, and the ability to operate across the full design spectrum
  • Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience
  • Deep experience influencing product and engineering direction at the senior leadership level
  • Strong design systems sensibility and experience designing products at the intersection of human behavior and technology

Benefits

  • Access to BetterUp coaching; one for you and one for a friend or family member
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental, and vision insurance
  • Flexible paid time off
  • Learning and Development stipend
  • Company-wide Summer & Winter breaks
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self-contribution

Key Skills

Product design Systems thinking Design strategy Craft standards Collaboration Problem framing Solution development Design systems Human-AI product design Communication Storytelling Leadership Mentorship AI-powered design tools Figma User research Design thinking Cross-functional collaboration Influencing stakeholders Thought leadership

About Betterup

At BetterUp, we’re bringing the power of human transformation to individuals and workforces everywhere. Our mission? To help people everywhere pursue their lives with greater clarity, purpose, and passion. The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving personal and organizational resilience, adaptability, well-being, and productivity. The results? Individual transformation meets organizational growth. Our proven effectiveness creates positive change for your business and your people. Using our proprietary algorithm and research, we create hyper-personalized experiences that motivate and inspire your people. Watch your organization transform with real-time data analytics and unparalleled human insights that create critical awareness into your workforce and demonstrate measurable results across 25 key leadership dimensions. Our platform is transformative. So is our employee experience.

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