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Lead UX Product Designer - Guest UX

Target 🇺🇸 Minneapolis, Minnesota, United States of America

Hybrid $128,000 - $231,000 Full-time Senior

The Lead UX Designer will define experience strategy, drive complex initiatives forward, and ensure solutions benefit both the guest and the business by shaping AI-powered campaign workflows for partners and team members. Responsibilities include creating UX patterns, defining UX north stars, leading end-to-end UX for ad-tech features, and translating complex mechanics into understandable visualizations.

Responsibilities

  • Create UX patterns that clarify why campaigns perform, how ads are delivered, and which signals drive optimizations
  • Translate high-level product vision into detailed workflow models for advertisers, operators, and measurement users
  • Define UX north stars and experience blueprints for critical user journeys and surfaces
  • Lead end-to-end UX for ad-tech features: campaign planning, forecasting, targeting, bidding, creative approvals, reporting
  • Translate decisioning logic into explainable UI surfaces
  • Represent complex mechanics through insights, notifications, and visualizations
  • Leverage influence to champion user-centric outcomes within and across product experiences
  • Partner with engineering to map dependencies
  • Proactively identify UX risks and propose alternative design paths
  • Mentor and guide junior designers, fostering growth in craft and critical thinking
  • Investigate using both qualitative and quantitative research methods
  • Set a high standard for design craft—ensuring accessibility, usability, clear information architecture, thoughtful interaction design, and polished visual execution

Requirements

  • 7+ years of experience as a product designer
  • Strong portfolio showcasing successful product design and ad tech expertise
  • Expertise at the intersection of design strategy, scaled solutions, and craft
  • Expert skills in UX and product design
  • Advanced proficiency in modern design and prototyping tools (e.g., Figma)
  • Advanced strategic problem-solving, systems thinking, and collaboration skills

Benefits

  • Comprehensive health benefits and programs
  • 401(k)
  • Employee discount
  • Short term disability
  • Long term disability
  • Paid sick leave
  • Paid national holidays
  • Paid vacation

Key Skills

UX design Product design Ad tech expertise Design strategy Scaled solutions Craft expertise Figma Strategic problem-solving Systems thinking Collaboration skills Data analysis Insights communication AI-powered tools Emerging technologies Communication skills Leadership skills Mentoring skills Accessibility expertise Usability expertise Information architecture Interaction design Visual design Prototyping skills Research methods Qualitative research Quantitative research

About Target

Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop. For more information, visit corporate.target.com. Beware of Hiring Scams: Target will never ask you to submit personal information via a text message for a position. Target will only ask you to apply for positions through corporate.target.com/careers, or Workday, our applicant tracking system.

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