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Senior Web Designer, Ecommerce
Softline Solutions 🇺🇸 Glendale, California, United States of America
The Senior Web Designer will be responsible for designing and optimizing product detail pages (PDPs) and iterating on landing pages for campaigns, focusing on clarity, trust, and conversion across Brio's digital storefronts. This role involves using Shopify Plus to deploy pages for various goals and collaborating with marketing and product teams to improve conversion rates.
Responsibilities
- Design and optimize product detail pages (PDPs) for clarity, trust, and conversion across Brio storefronts and websites
- Build and iterate on landing pages for paid media, email campaigns, and promotions with CRO as a core design lens
- Work in Shopify Plus to design and deploy pages for promotions, product launches, partnerships, and interactive storytelling to support Brio’s brand and ecommerce goals
- Collaborate with digital marketing and ecommerce teams to improve conversion and achieve business goals
- Work closely with UX designers and ecommerce product managers to set up and analyze A/B tests; translate results into design decisions
Requirements
- 5+ years of web/digital design experience with a significant focus on ecommerce
- A portfolio that demonstrates strong consumer product, landing page, and CRO-oriented work
- Proficiency in Figma, including component libraries and prototyping
- Working knowledge of Shopify: how themes work, what's customizable, and how to design within platform constraints
- Strong understanding of mobile-first design and responsive layout principles
- Experience collaborating with developers to implement designs accurately
- Comfort using analytics and A/B testing data to inform design decisions
Key Skills
About Softline Solutions
Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.
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