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"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."

— Antoine de Saint-Exupéry

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Principal UX Designer, Engagement

Amazon 🇺🇸 Irvine, California, United States of America

Hybrid $164,000 - $244,000 Full-time Senior

The Principal UX Designer will shape the long-term vision for user engagement with the platform, streamers, and communities, partnering with researchers and product managers to translate insights into design programs. This role involves driving design strategy and execution for complex engagement features while leading and mentoring a small group of designers.

Responsibilities

  • Shape the long-term vision for how our users engage with our platform, streamers and their communities
  • Partner with senior researchers, product managers and data scientists deeply understand our user’s behaviors and needs, business objectives and competitive landscape then translating insights into programs and projects
  • Drive the design strategy and execution for complex products and features focused on user engagement
  • Lead strategic alignment across organizations, defining and evangelizing frameworks and methodologies (e.g., mental model, engagement models, information architectures) across multiple teams

Requirements

  • 10+ years of design experience
  • 10+ years of practical experience in UX design with an emphasis on user and/or fan engagement experiences
  • Excellent interaction design and visual craft skills including experience with prototyping mobile experiences and high level of proficiency in Figma
  • An Experience Strategy skillset that allows you to map user needs and mental models to UX, IA, and UI design decisions
  • Demonstrated experience collaborating closely with other designers, researchers, product managers and engineers
  • Excellent storytelling and narrative skills that align cross functional partners and executive teams around design vision and rationale

Benefits

  • Medical, Dental, Vision & Disability Insurance
  • 401(k) matching
  • Paid time off
  • Parental leave
  • Amazon Employee Discount

Key Skills

UX design User engagement Interaction design Visual design Figma Prototyping Design strategy Collaboration Communication Storytelling Experience strategy Mental models Information architecture

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fa

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