Reddit logo

Principal Product Designer, Formats & Contributions

Reddit Remote (🇺🇸 United States of America)

Remote $223,600 - $313,000 Full-time Senior

The Principal Product Designer will define the visionary design direction for Reddit’s most critical surfaces, acting as a Design Architect responsible for the long-term strategy of the Post Detail Page infrastructure. This involves architecting extensible systems and driving global UX strategy to empower other product teams to innovate within a resilient, modular ecosystem.

Responsibilities

  • Drive Global UX Strategy: Define and evangelize a North Star vision for the PDP and content formats that aligns with Reddit's five-year company goals
  • Architect Extensible Systems: Design and oversee company-wide UX frameworks
  • Master of Retention: Forecast and solve for long-term user retention challenges
  • Executive-Level Influence: Act as a strategic partner to Sr. Director and VP-level stakeholders in Product and Engineering
  • Pioneer Industry Standards: Set the benchmark for design excellence
  • Force Multiplier & Mentor: Proactively identify and resolve systemic UX challenges that cross team boundaries and mentor senior and staff-level designers

Requirements

  • 12+ years of experience in Product Design, with a significant portion spent leading transformative, high-scale initiatives at a Principal or Director level
  • Visionary System Thinking: A proven track record of architecting resilient, catalytic systems that have enabled multiple teams to scale
  • Strategic Business Impact: Demonstrated ability to drive strategic business outcomes (e.g., massive shifts in global DAU or retention) through visionary design interventions
  • Technical Mastery: Deep understanding of the underlying technology of high-traffic platforms
  • Exceptional Communication: The ability to communicate with extreme clarity and impact at all levels of the organization, inspiring large groups toward a common, future-state vision
  • Portfolio of Excellence: A body of work that demonstrates not just high-fidelity craft, but the ability to drive long-term strategy and shape entire product ecosystems

Benefits

  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave
  • Pay Transparency

Key Skills

Product Design UX Design Systems Thinking Technical Mastery Communication Strategic Business Impact Visionary Leadership Design Architecture User Experience User Retention Executive-Level Influence Industry Standards Mentorship Cross-Functional Collaboration High-Traffic Platforms Latency Framework Limitations Performance Budgets Design Systems UX Frameworks Design Tools Figma Sketch Adobe XD Photoshop Illustrator After Effects InVision Framer Agile Scrum Design Thinking User-Centered Design User Research Usability Testing A/B Testing Prototyping Wireframing Design Systems Leadership Communication Mentoring Cross-Functional Collaboration

About Reddit

Reddit is the heart of the internet, where millions of people get together to talk about any topic imaginable. Share, vote, and decide what matters in everything from breaking news, to fandoms, lifehacks, gaming, sports, health, and the internet’s cutest animals. With over 100,000 subreddit communities about every topic you could think of (and thousands more you couldn’t), whatever it is, there’s a place for you on Reddit. Interested in joining our growing team? Check out redditinc.com/careers.

BEFORE YOU APPLY

Make sure your resume makes it through AI screening
Most resumes get filtered by AI before a human sees them.

Scan your resume

Upload your resume

Never miss similar opportunities 🔔

Get notified when new product design jobs that match your preferences become available. Set up personalized job alerts to stay ahead of the competition.