Senior Graphic Designer, Paid Media, DTC

This role involves leading the creative direction for paid media campaigns across all key platforms, designing high-converting static and motion assets, and translating performance data into creative testing roadmaps. Responsibilities also include building scalable Figma systems, leading motion design execution in After Effects, integrating AI tools, and managing/mentoring a Paid Ad Graphic Designer.

Responsibilities

• Lead the creative direction for paid media campaigns across all key platforms
• Design high-converting static and motion assets while setting quality standards for the team
• Translate performance data into clear creative testing roadmaps and iteration strategies
• Ensure all creative is platform-native, conversion-focused, and optimized for scale
• Build and oversee scalable Figma systems and templates to support efficient production
• Directly manage and mentor a Paid Ad Graphic Designer and provide clear feedback, creative guidance, and performance-based direction
• Oversee workload distribution, timelines, and output quality; fostering a fast, collaborative, performance-driven team culture
• Lead motion design execution using Adobe After Effects for high-impact paid video ads
• Integrate AI tools into the creative process to increase speed, variation, and production efficiency
• Continuously refine workflows to improve turnaround time and creative output volume

Requirements

• 6+ years of professional design experience, with deep expertise in paid media creative
• Proven experience leading creative for performance marketing campaigns
• Prior experience managing or mentoring designers
• Advanced proficiency in Figma with experience building scalable design systems
• Strong expertise in After Effects and performance-driven motion design
• Demonstrated ability to use AI tools to accelerate and enhance creative production
• Strong understanding of direct-response design principles and paid media testing frameworks
• Ability to operate both strategically and tactically in a high-output environment
• Excellent communication skills and a collaborative leadership style

Benefits

• Competitive PTO
• High-quality health, visual and dental care
• Class Pass memberships
• Client product discounts
• Bike membership
• Social events

Key Skills