Principal Product Designer

The Principal Product Designer will define the vision for 0-1 product experiences, set high standards for quality, and spearhead the global transition to a new illustration system. They will also architect core interaction patterns for the homepage and unify the design language across global markets.

Responsibilities

• Define the Vision: Lead the creation of 0-1 product experiences, setting a high bar for concept and quality that inspires the entire design organization
• Evolve the Visual Identity: Spearhead the global transition to our new illustration system
• Define scalable guidelines that move us from current standards to a unified, global language
• Architect Core Interactions: Define the structural patterns and widgets for the Nu homepage
• Deliver production-ready specifications that bridge the gap between high-level design and engineering execution
• Unify Global Design: Eliminate fragmentation across Brazil, Mexico, and Colombia
• Create a cohesive design language that feels like "one Nu" while intelligently allowing for local market flexibility
• Drive Strategic Roadmap: Act as an advisor to business leadership, translating organizational strategy into a tangible design roadmap and removing blocks to ensure a world-class user experience
• Mentor and Influence: Act as an ambassador for design craft
• Coach senior design leaders and foster a culture of open communication, empathy, and continuous improvement
• Master AI & Innovation: Identify breakthrough opportunities to integrate AI into the design workflow and product experience, ensuring ethical standards and user trust are always prioritized

Requirements

• Deep Design Mastery: Extensive experience leading design at a global scale, with a portfolio that demonstrates world-class visual craft, UI excellence, and systems thinking
• Proven Strategic Leadership: Ability to drive large-scale organizational transformations and influence enterprise-level strategy through design
• Architectural Thinking: Deep expertise in design systems, interaction patterns, and creating scalable frameworks for complex digital products
• Swift Execution: A "visionary who does"—the ability to quickly prototype and articulate high-fidelity solutions that solve complex, ambiguous business problems
• Exceptional Communication: Mastery in communicating complex design logic to executive stakeholders and mentoring other designers to improve their persuasive storytelling
• Global Perspective: Experience working across diverse markets and cultures, with the ability to balance global consistency and local relevance

Benefits

• A high leverage compensation package benchmarked against global tech leaders, combining a competitive base salary with significant equity (RSUs) to ensure your success is directly tied to the long-term growth of the purple future we are building together
• Top Tier Medical Insurance
• Top Tier Dental and Vision Insurance
• 401(k) matching
• 20 days time off, 14 company holidays, and great culture that emphasizes work life balance
• Life Insurance and AD&D
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• Extended maternity and paternity leaves
• Saving Plans - Health Saving Account and Flexible Spending Account

Key Skills