Graphic Designer
Cotopaxi 🇺🇸 Salt Lake City, Utah, United States of America
The role involves crafting compelling visuals for various channels including digital ads (static, motion, GIFs, video), captivating email experiences, retail graphics, and print materials. Responsibilities also include shaping the brand's visual language and maintaining design standards across all touchpoints.
Responsibilities
- Dream up and design eye-catching graphics for paid media campaigns across Meta, TikTok, YouTube, including static, motion, GIFs, and short-form video
- Create email experiences that captivate and engage, while telling the Cotopaxi story in every send
- Bring our retail spaces to life with standout graphics and display concepts, collaborating with print partners to make them a reality
- Design mailers and other print materials that inspire and delight
- Shape and evolve the visual language of our brand by collaborating with the Creative team on product launches and campaigns
- Champion design standards and maintain a consistent, high-quality brand experience across all channels
- Stay inspired by trends in digital advertising and brand design, bringing fresh ideas and creative energy to everything you touch
Requirements
- 3–5 years of design experience with a strong portfolio showcasing brand work, digital ads, and email campaigns
- Proficient in design tools including Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Skilled in both print and web design principles, with the know-how to prepare files for production and output
- A conceptual thinker who approaches work in campaigns and cohesive stories, not just isolated pieces
- Excited by iteration and testing - constantly refining creative to drive performance and impact
- Able to execute concepts quickly without sacrificing quality, consistently delivering high-level work
- Confident pitching ideas and presenting your work to stakeholders
- Strong visual storyteller who balances design and messaging
- A builder and collaborator, helping the team develop stronger processes, workflows, and design strategies
- Positive, proactive, and able to partner effectively across teams to produce excellent results
- Strong writing skills to complement your visual communication
Benefits
- Health Benefits: Medical, dental and vision benefits with HSA, FSA, and DCSA options
- Company-paid basic life insurance with the option to purchase additional coverage
- Voluntary short-term and long-term disability coverage
- Voluntary accident and critical illness insurance
- Company-paid employee assistance program
- Wellness Benefits: Company-paid volunteer time
- 401(k) plan with employer match
- Unlimited responsible PTO
- In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you
- Uniquely Us: Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style
- Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands
- Grow personally and professionally through thoughtfully curated learning and development opportunities
- Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work
Key Skills
About Cotopaxi
Cotopaxi creates outdoor products, apparel, and experiences that help alleviate poverty, move people to do good, and inspire adventure. Our social impact strategy focuses on global poverty alleviation, and we employ responsible sourcing and manufacturing practices throughout our supply chains.
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