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"Design creates culture. Culture shapes values. Values determine the future."

— Robert L. Peters

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Product / UI/UX Designer (Impulse)

Genesis 🇺🇦 Kyiv, Ukraine

Hybrid Full-time

The designer will be responsible for driving the web experience, focusing on designing user flows optimized for conversion uplift and preparing A/B test design solutions. They will own the end-to-end design lifecycle, collaborating with cross-functional teams and making data-informed decisions via user research.

Responsibilities

  • Design user flows for the web with a clear focus on conversion uplift
  • Prepare A/B test design solutions — craft hypotheses, produce variants and analyse funnel impact
  • Own the end-to-end design lifecycle from concepts and wireframes to interactive prototypes and developer handoff
  • Collaborate closely with PM, engineers, and analysts to build and optimise funnels and align on iteration priorities
  • Make data-informed decisions via user research — analyse behaviour, extract insights, validate hypotheses, and continuously refine UI/UX
  • Develop and maintain the design system, streamline design workflows, and apply best-in-class web trends and practices

Requirements

  • 2+ years of commercial experience as a Product or UI/UX Designer
  • Proficiency in Figma
  • Strong understanding of UX/UI principles and interaction design fundamentals
  • Ability to work with data and insights
  • Ability to work with graphics
  • Strong visual sense and attention to detail
  • Proactive and self-driven mindset
  • Intermediate+ English level
  • Business-oriented approach and openness to feedback
  • Alignment with the values of our team

Benefits

  • Work within an ambitious team on a socially impactful education product
  • An office with a reliable shelter, generators, satellite internet, and other amenities
  • Access to our corporate knowledge base and professional communities
  • Personal development plan
  • Compensation for English language learning, external training, and courses
  • Medical insurance and full sick leave compensation
  • Company doctor and massage in the office
  • Sports activities: running, yoga, boxing, and more
  • Corporate holidays
  • Supporting initiatives that help Ukraine

Key Skills

Product design UI/UX design Figma UX/UI principles Interaction design Data analysis Graphics design Visual design Communication skills Collaboration Problem-solving A/B testing User research Design systems Web design Conversion rate optimization Web funnels Marketing emails Design trends Best practices

About Genesis

HOLYWATER is a global tech company reshaping entertainment by unlocking creators' potential with AI and smart technology. With over 85 million users and 100 million hours of streamed content, HOLYWATER is redefining how stories are told and experienced. HOLYWATER empowers creators to produce, distribute, and monetize their work in a fair, streamlined way—bringing original stories to millions of users across the globe. HOLYWATER’s product portfolio includes: – My Drama, the #1 vertical series platform among US and European companies, delivering bite-sized series for fast-paced lives; – My Passion, a top-2 e-book platform in the niche; – My Muse, an interactive, AI-powered streaming platform redefining storytelling; – Freebits, an ad-supported vertical streaming service offering premium content for free. Founded in 2020 by visionary entrepreneurs, HOLYWATER started as a 7-person startup and has since grown into a global team of over 200 specialists. Born in Ukraine, the company now op

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