The YouTube Graphic Designer will be responsible for developing captivating and click-worthy video thumbnails to increase engagement and optimizing existing video thumbnails across the library. They will also design marketing materials, physical brand extension products, and other commercial assets for multiple creator businesses.
Responsibilities
- Developing thumbnail and titles for new videos and optimisation across our library of videos
- Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos
- Design marketing materials, physical brand extension products, and other commercial assets for multiple creator businesses
- Use AI tools to enhance productivity, brainstorm more efficiently, and uplevel the technical execution of thumbnails
- Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video
- Utilize image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life
- Continuously research and analyze YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimize our thumbnail strategy
- Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data
- Consider consistency in thumbnail design to establish a recognizable and cohesive visual brand identity for our premium channels
- Monitor the click-through rates (CTR) and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly
- Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos
Requirements
- A strong understanding of YouTube trends and best practices for thumbnail design
- Adept at using AI tools to support ideation and enhance thumbnail execution
- Previous commercial experience with print and other digital media
- Excellent level of technical knowledge in design software, such as Adobe Photoshop, InDesign or equivalent tools
- Creative thinking and the ability to generate innovative thumbnail concepts
- Excellent attention to detail and a keen eye for visual aesthetics
- Strong communication and collaboration skills
- Adept at analysing data and making data-driven decisions
- Self-motivated with the ability to meet deadlines in a fast-paced environment
Benefits
- Work from anywhere with an allowance for tech
- Flexible hours
- Employee referral program
- The opportunity to work in a fast-paced, vibrant, dynamic, and innovative environment where you can learn and grow quickly
- A supportive, inclusive and collaborative team
Key Skills
YouTube graphic design Thumbnail design Adobe Photoshop InDesign AI tools Design software Print design Digital media Communication Collaboration Problem-solving Time management Attention to detail Design thinking Data analysis Data-driven decision making Self-motivation Fast-paced environment Creative thinking Innovative thinking Visual aesthetics Brand identity CTR optimization Audience retention A/B testing Content creation
About Electrify
We are a next-generation media company that invests in and scales informative and inspirational creator-founded brands
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