The role involves developing and maintaining a strong, consistent brand identity across all communication channels, ensuring design reflects company values. Key tasks include creating graphic assets for digital platforms, social media, and print materials, while also designing and optimizing the brand's online presence using UX principles.
Responsibilities
- Collaborate in the development and maintenance of a solid and consistent brand identity across all communication channels
- Work closely with the marketing team to understand needs and objectives, propose creative ideas and ensure visual consistency in all initiatives
- Create graphic assets for digital platforms and social media, ensuring that they meet business objectives and brand consistency
- Create graphic material for printing, ensuring brand consistency and quality standards
- Develop and optimize the online presence of the brand, designing attractive and functional web interfaces
- Integrate UX principles to improve user experience on digital platforms
- Collaborate with internal and external teams to ensure brand consistency across all platforms and collaborate on multifunctional projects
Requirements
- Degree in Graphic Design, Visual Communication or related field
- Minimum 3 years of experience in graphic design, preferably in creative or fashion industries
- Dominion of graphic design tools, Adobe Suite, Figma
- Valuable experience in Motion Graphics
- Familiarity with Shopify platform
- Familiarity with AI tools applied to graphic design
- Deep understanding of design principles, including color, typography and composition
- Visual communication skills and ability to interpret and execute creative briefs
- Familiarity with brand identity management and consistent application in various channels
- Basic knowledge of marketing to translate strategies and objectives into effective visual elements
Benefits
- Product-free every season and generous discounts
- Flexible schedule and remote work options
- Free coffee and fresh fruit
- Afternoon off on birthday
- Flexible hours to focus on goals and clear mind
- Leaving the office on Fridays at 2:00 PM
Key Skills
About Hoff
HOFF is a global footwear brand redefining modern sneakers through the fusion of Spanish craftsmanship and bold, contemporary design. Founded in 2017 in Elche, Spain – a city with a rich shoemaking heritage – the brand was created with the ambition to design footwear that speaks to a new generation. In just a few years, HOFF has evolved from a disruptive newcomer to an international lifestyle brand, known for its unique blend of timeless style, innovative design, and everyday wearability. With creativity at its core, HOFF is more than sneakers: it is a platform celebrating those who walk with purpose – the doers, the changemakers, the dreamers. Today, HOFF is present across Europe and Americas, building a global community inspired by its purpose to move boldly and dream endlessly.
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