The role involves designing high-converting static B2B ad creatives for platforms like LinkedIn, Google Display, and Meta, translating campaign strategies into compelling visuals, and producing multiple variations for A/B testing. Responsibilities also include collaborating with marketing teams, interpreting ICPs for creative direction, and managing multiple projects while utilizing AI tools for workflow acceleration.
Responsibilities
- Design high-converting static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta
- Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts
- Produce multiple ad variations to support A/B testing across headlines, visuals, layouts, and CTAs
- Create assets in multiple formats and dimensions to meet the requirements of different ad platforms
- Maintain strong brand consistency while tailoring creatives for different audience segments
- Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives to inform creative direction
- Collaborate with marketing and growth teams to ensure creative assets align with campaign performance goals
- Participate in campaign brainstorming and contribute creative ideas for new ad concepts
- Review performance insights with the marketing team and iterate on creative designs based on results
- Manage multiple ad creative projects while maintaining high quality and meeting deadlines
- Build and maintain a library of creative assets, templates, and brand materials
- Develop design templates and repeatable frameworks for scalable ad production
- Use AI tools to accelerate ideation, concept development, and creative workflows
Requirements
- 3+ years of experience creating B2B ad creatives for digital advertising campaigns
- A strong portfolio showcasing static ad creatives for platforms like LinkedIn, Google Display, or Meta
- Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva
- Ability to translate marketing strategy and messaging into compelling visual designs
- Understanding of B2B audience conversion principles, including messaging hierarchy, visual attention, and CTA placement
- Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to support ideation and creative workflows
Key Skills
About Pavago
Pavago - Thinking Globally to Grow Locally 🌍 Welcome to Pavago, where the world is your talent pool. We believe in a borderless future where businesses can harness the best of international expertise without breaking the bank. 🌟 Why Choose Pavago? Affordability: Find exceptional talent at 1/4 the cost of American counterparts. Global Reach: Our vast network spans across continents, ensuring we locate the perfect fit for your unique needs. Localized Growth: By integrating international insights and expertise, we fuel your local business growth. Whether you're a startup looking for the right brains to get your idea off the ground, or an established company wanting to diversify your team and scale operations, Pavago is your bridge to global possibilities. Tap into a world of talent. Let's grow, together. 🚀 Connect with us today!
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