The primary responsibility is designing high-converting static B2B ad creatives for platforms like LinkedIn, Google Display, and Meta, translating campaign strategies into compelling visuals for A/B testing. This role also involves interpreting ICPs, collaborating with marketing teams, and using AI tools to accelerate creative production and iteration based on performance insights.
Responsibilities
- Design high-converting static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta
- Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts
- Produce multiple ad variations to support A/B testing
- Create assets in multiple formats and dimensions to meet the requirements of different ad platforms
- Maintain strong brand consistency while tailoring creatives for different audience segments
- Collaborate with marketing and growth teams to ensure creative assets align with campaign performance goals
Requirements
- 3+ years of experience creating B2B ad creatives for digital advertising campaigns
- A strong portfolio showcasing static ad creatives for platforms like LinkedIn, Google Display, or Meta
- Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva
- Ability to translate marketing strategy and messaging into compelling visual designs
- Understanding of B2B audience conversion principles
Benefits
- Opportunity to work with marketing and growth teams
- Chance to produce ad creatives used across multiple digital platforms
Key Skills
About Pavago
Pavago - Thinking Globally to Grow Locally 🌍 Welcome to Pavago, where the world is your talent pool. We believe in a borderless future where businesses can harness the best of international expertise without breaking the bank. 🌟 Why Choose Pavago? Affordability: Find exceptional talent at 1/4 the cost of American counterparts. Global Reach: Our vast network spans across continents, ensuring we locate the perfect fit for your unique needs. Localized Growth: By integrating international insights and expertise, we fuel your local business growth. Whether you're a startup looking for the right brains to get your idea off the ground, or an established company wanting to diversify your team and scale operations, Pavago is your bridge to global possibilities. Tap into a world of talent. Let's grow, together. 🚀 Connect with us today!
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