The Product Designer will contribute to design initiatives using a test-and-learn perspective guided by hypotheses and success metrics, focusing on optimizing the end-to-end user journey from discovery to content viewing.
Responsibilities
- Hypothesis-Led Design: Contribute to design initiatives from a test-and-learn perspective, using hypotheses and success metrics to guide your solutions
- Funnel Optimisation: Support the analysis of the end-to-end user journey—from discovering to converting to view content—identifying drop-off points and proposing solutions
- Rapid Experimentation: Design and prototype A/B and multivariate tests, balancing quick "scrappy" versions for learning with polished designs for scaling
- Behavioural Design: Apply principles of behavioural economics (like grouping content into recommendations and personalisation) to drive user activation and retention
- Cross-Functional Collaboration: Partner with Product Managers, Data Analysts, and Engineers to help prioritise the experimentation backlog and interpret user behavior
- Full-Stack Execution: Execute the design process from low-fidelity wireframes for rapid testing to high-fidelity, polished UI across Mobile, Web, and Connected TV (CTV)
- Growth Patterns: Support our Design System by developing reusable components for onboarding, upsells, and cross-sells
Requirements
- Strong experience in a Product Design (UX/UI) role, with a portfolio showing impact on user journeys
- Experience or a strong understanding of content discovery and conversion funnels
- Solid design skills across iOS, Android, and Web platforms
- Advanced Figma and prototyping skills; ability to create interactions that bring designs to life
- Agile Collaboration: Experience working within Agile or Squad-based environments alongside Engineering and Data teams
- An experimental mindset, comfortable testing ideas and learning from results
- Data-informed thinking; the ability to use insights from dashboards to inform design solutions
- A strong interest in user behaviour and understanding the "why" behind user actions
- Ability to balance speed with quality, knowing when to move fast and when to focus on pixel-perfect detail
- Effective communication skills to articulate the value of design decisions to the team
Benefits
- Competitive salary and benefits package
- Opportunity to work on a high-profile product with a large user base
- Collaborative and dynamic work environment
- Professional development opportunities
- Flexible working hours and remote work options
Key Skills
About Itv
Shaping culture is in the DNA of ITV. So it’s not surprising that you’ll find us in every home in the UK. Our productions are famous all over the world and we’re at the forefront of the digital streaming revolution. But what might surprise you is the culture of our company. Because even though we make a big impact we know the small things matter. We make sure every voice is heard, every person is seen. When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people. Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.
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