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Lead Product Designer

Careers At Tide 🇧🇬 Bulgaria

Hybrid Full-time Senior

The role involves owning the design vision for a core business area, ensuring a cohesive customer experience that integrates with the broader ecosystem. This includes driving the end-to-end design process from discovery and research to executing high-fidelity designs while collaborating cross-functionally.

Responsibilities

  • Collaborate cross-functionally with Product Managers, Engineers, UX Writers, and User Researchers to turn complex business problems into elegant design solutions
  • Drive the end-to-end design process, from initial discovery, journey mapping, and research to the execution of final high-fidelity designs
  • Cultivate a deep understanding of our members by leading research sessions, analyzing usage data, and framing the 'what, why, and how' of the problems we solve
  • Champion a user-centric culture, advocating for member needs within Product and Engineering teams and demonstrating the strategic value of a Design Thinking approach
  • Evolve the Tide Design System, working within—and contributing to—our shared principles and component libraries to ensure brand consistency

Requirements

  • Minimum 6 years of relevant experience in Product Design
  • Proven track record of leading design workstreams and mentoring or managing junior designers
  • Experience designing for complex user flows, business tools, or financial / insurance services
  • In-depth knowledge of User Experience and Product Design methodologies
  • Expert-level proficiency in Figma and advanced prototyping tools
  • Comfortable working in an agile environment and navigating the ambiguity of a rapidly scaling business
  • Data-driven approach to design, with experience using tools like Looker, Heap, GA, or Hotjar to inform and validate decisions
  • Relevant Bachelor's degree or equivalent professional experience

Benefits

  • 25 days paid annual leave
  • 3 paid days off for volunteering or L&D activities
  • Extended maternity and paternity leave covered by the company
  • Personal L&D budget in the amount of 500 EUR per year
  • Additional health & dental insurance
  • Mental wellbeing platform
  • Fully covered Multisports card
  • Food vouchers
  • Snacks, light food, drinks in the office
  • WFH equipment allowance
  • Flexible working from home
  • Sabbatical Leave
  • Share options

Key Skills

Product Design User Experience Design Thinking Figma Advanced prototyping tools Agile methodology Data-driven design Looker Heap GA Hotjar UX research Cross-functional collaboration Leadership Mentoring Communication

About Careers At Tide

Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.6 million globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money. Tide facts: > Tide is available for UK, Indian, German and French SMEs > Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly > Over $200 million raised in funding > Over 2500 Tideans globally - we’re diversity champions! > We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and

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