The primary responsibility is designing scroll-stopping, high-converting static ad creatives for paid social campaigns across platforms like Facebook, Instagram, and TikTok. This involves adapting creatives for various formats and consistently delivering designs based on performance data and marketing briefs.
Responsibilities
- Design scroll-stopping static ad creatives for paid campaigns
- Produce multiple creative variations for A/B testing
- Adapt creatives for different formats, ratios, and placements
- Turn briefs, hooks, and copy into high-converting visual ads
- Deliver creatives quickly and consistently to support campaign scale
- Understand direct-response marketing principles
- Incorporate clear messaging, hierarchy, and CTAs into designs
- Iterate designs based on performance data and feedback
- Stay updated with current paid social design trends
- Maintain strong visual identity and brand alignment
- Work within existing brand guidelines and creative direction
- Ensure ads look premium, clear, and conversion-focused
Requirements
- Proven experience designing paid social media ads
- Strong portfolio showing static ad creatives that convert
- Proficiency in Adobe Photoshop, Illustrator, or Canva (advanced level)
- Ability to work fast without sacrificing quality
- Strong understanding of visual hierarchy, typography, and layout
Key Skills
Paid social media ad design Performance marketing Direct-response creative Fast turnaround execution Adobe Photoshop Adobe Illustrator Canva Visual hierarchy Typography Layout A/B testing Performance metrics Motion design Short-form video editing Remote marketing team collaboration Time management Attention to detail Feedback iteration Testing Results-focused design
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