Senior Product Designer - Lifecycle & Growth
Instacart Remote (đ¨đŚ Wasaga Beach, Ontario, Canada)
The Senior Product Designer will drive end-to-end design initiatives for Instacart+ (subscription) and Incentives, focusing on discovery, exploration, iteration, and delivery across various customer touchpoints like home, cart, and lifecycle communications. This role involves designing promotional experiences and subscription commitment flows while partnering closely with Product, Engineering, Data Science, Marketing, and Research to achieve measurable business impact.
Responsibilities
- Drive end-to-end design initiatives across Instacart+ and Incentives âfrom problem framing and discovery through exploration, iteration, prototyping, and delivery
- Design subscription and promotional experiences across key surfaces including home, browse, cart, checkout, post-order, and lifecycle touchpoints (email, push, in-app)
- Frame problems clearly, explore multiple solution paths, and articulate tradeoffs grounded in customer insight, experimentation, and business impact
- Translate experience principles into thoughtful flows, content hierarchy, and interaction patterns that align with Instacartâs design system and brand
- Leverage AI-assisted prototyping and concept development alongside strong craftâbringing clarity and rigor to generated concepts that meet system constraints
- Design for visual clarity, pacing, and density across subscription and incentive surfaces; collaborate with system owners to ensure consistency and quality
- Partner with Research and Data Science to uncover insights related to subscription behavior, incentives, and repeat usage, translating findings into journey refinements
- Help shape value propositions, naming, and messaging within Instacart+ and Incentives; create clear artifacts (flows, decks, prototypes) that align cross-functional partners
- Elevate quality by advocating for cohesive, user-centered solutions and providing thoughtful critique and mentorship within the team
Requirements
- 6+ years of experience designing consumer-facing digital products across web and mobile
- Portfolio demonstrating end-to-end feature or journey design, including multi-step flows and lifecycle touchpoints
- Experience in digital commerce, audience growth, subscription, incentives, pricing, or monetization-focused initiatives
- Fluency in Figma and Google Slides, with the ability to produce high-fidelity UI and interaction design aligned to a design system
- Proven track record connecting design decisions to measurable outcomes and partnering on experimentation
- Demonstrated ability to independently drive multiple projects in a fast-paced, ambiguous environment
- Strong communication skills: framing problems, articulating tradeoffs, and presenting design rationale to cross-functional partners
Benefits
- Highly market-competitive compensation and benefits
- New hire equity grant as well as annual refresh grants
- Flexible remote work policy
- Opportunities for professional growth and development
Key Skills
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands â from category leaders to emerging brands â partner with the company to connect directly with consumers online, ri
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