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Senior Growth Product Designer

Naked Wines šŸ‡¬šŸ‡§ London, United Kingdom

Hybrid $75,000 - $85,000 Full-time Senior

This role involves leading the design and optimization of high-traffic acquisition channels, including landing pages and sign-up flows, while managing and mentoring 1-2 product designers to meet growth targets. The individual will own the end-to-end Conversion Rate Optimization (CRO) process, partnering cross-functionally to create persuasive user journeys.

Responsibilities

  • Drive the Acquisition Roadmap: Lead the design and optimisation of high-traffic landing pages, sign-up flows, and "top-of-funnel" experiences
  • Line Management: Manage, mentor, and coach 1-2 product designers
  • Experimental Strategy: Own the end-to-end CRO process - from high-level hypothesis creation to pixel-perfect execution and post-test analysis
  • Cross-Functional Leadership: Partner with Growth Marketing, Analytics and Research to turn complex funnel data into intuitive, persuasive user journeys
  • Build the "Growth Toolkit": Evolve the design system specifically for conversion - optimising for speed, trust-signals and mobile-first performance

Requirements

  • 5-8+ years in Product Design, with at least 2 years specifically focused on Growth/Acquisition
  • Management Experience: Proven ability to lead other designers, conduct 1-to-1s, and provide actionable creative direction
  • The "Growth Mindset": Understanding the psychology of conversion and explaining design using data
  • A/B Testing Fluency: Comfortable in tools like Optimizely, VWO, or similar
  • Commercial Sharpness: Understanding CAC and LTV and how design impacts these levers

Benefits

  • Competitive salary of Ā£75-85k pa plus annual bonus potential
  • Personal Healthcare
  • 26 days holiday and bank holidays
  • Ā£300 annual personal development budget
  • Ā£450 every year to treat yourself to some of our delicious wines
  • Paid leave to volunteer
  • Wellbeing support and access to mindfulness resources
  • Enhanced parental leave

Key Skills

Product Design Growth/Acquisition Management A/B Testing Optimizely VWO CAC LTV Design Systems User Experience Conversion Rate Optimisation Data Analysis Leadership Communication Mentoring Cross-functional Collaboration Design Thinking User-centered Design

About Naked Wines

Discover great wine, your way. We directly support world-class, independent winemakers for a fairer price all round. No tie-ins. No time-limits. You choose how to shop and we’ll credit you back for a wine you didn’t love. You’ll get tailored recommendations to suit your taste buds, get to know the faces behind the bottles and have your say on every sip. This is the world of wine, on your doorstep.

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