Principal UX Designer, AWS Applied AI Solutions
Amazon 🇺🇸 Sunnyvale, California, United States of America
The Principal UX Designer will own the UX vision and strategy across multiple services, setting the bar for AI-native design by translating emerging AI capabilities into coherent, human-centered experiences that build trust. Responsibilities also include influencing product and business direction, defining cross-service design standards, and mentoring other designers.
Responsibilities
- Own the UX vision and strategy across multiple services and solutions, ensuring experiences are intuitive, elegant, and scalable
- Set the bar for AI-native design by translating emerging AI capabilities into coherent, human-centered experiences that build trust and drive adoption
- Influence product and business direction, working with senior leadership to identify opportunities where design and AI can transform customer outcomes
- Define and drive cross-service design standards, such as interaction models, experience principles, and reusable patterns
- Mentor and elevate the design org, coaching other designers and raising the overall quality of craft, storytelling, and execution
- Prototype and explore new AI paradigms, collaborating with applied scientists and engineers to validate bold ideas and shape next-generation interfaces
Requirements
- 12+ years of experience in UX design, with a track record of leading large-scale, complex, customer-facing services
- Proven ability to define and execute design strategies at scale, balancing user needs, technical constraints, and business goals
- Strong systems thinker, capable of architecting frameworks and reusable solutions that unify experiences across diverse services
- Demonstrated success in influencing senior leaders and driving alignment across multiple organizations
- Exceptional storytelling skills, including visual, verbal, and written, able to inspire and align both executives and builders
Benefits
- Base salary range: $180,300 - $244,000 USD annually
- Sign-on payments and restricted stock units (RSUs)
- Comprehensive benefits, including health insurance, 401(k) matching, paid time off, and parental leave
Key Skills
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fa
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