Graphic Designer - Brand Marketing

The primary objective is to create original artwork that visually conveys and interprets the appeal of optimism for Life is Good products, involving designing high-quality digital assets for eCommerce and creating engaging visual content for social media and email marketing. Responsibilities also include supporting brand and product launches with packaging and retail collateral, developing graphics across the full creative lifecycle, and producing printer-ready artwork files.

Responsibilities

• Design and produce high-quality digital assets for eCommerce, including homepage graphics, PDP imagery, promotional banners, paid ads, and campaign landing pages that drive conversion and align with brand standards
• Create engaging visual content for social media and email marketing, translating campaign concepts into cohesive, on-brand creative across multiple platforms and formats
• Support brand and product launches through the development of packaging, point-of-purchase (POP) displays, and other retail collateral, ensuring consistency across digital and physical touchpoints
• Develop graphics from concept to final art form, including illustrations, logos, labels, and more
• Create content using Adobe Creative Cloud: creating, lettering, drawing, and painting
• Produce printer-ready artwork files for screen-print and embroidery
• Provide creative solutions for basic ideas and concepts
• Actively research new materials and art applications
• Stay abreast of trends, new techniques, and resources in graphic design
• Manage many projects simultaneously and meet calendar deadlines
• Contribute to the effective organization of the graphics archive

Requirements

• 3–5+ years of graphic design experience
• A compelling portfolio that demonstrates versatility across digital campaigns, social, email, paid media, packaging, and retail collateral
• Fluency in Adobe Creative Cloud
• An understanding of performance-driven creative and how design influences engagement, conversion, and brand perception
• The ability to move from big idea to detailed execution without losing energy or accuracy along the way
• Comfort receiving and incorporating feedback, with the maturity to iterate quickly and collaboratively
• Effective organizational skills and the ability to manage multiple deadlines in a fast-paced environment
• A sharp eye for detail and a high bar for craft

Benefits

• Market-based compensation strategy
• Annual bonus based on company performance
• Top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability
• 401(k) with a match
• Paid Time Off
• 10 paid holidays
• Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice)
• Family Time
• Dogs in the office

Key Skills