Sr. Graphic Designer
Validity 🇺🇸 Boston, Massachusetts, United States of America
This role is responsible for evolving and maintaining the company's visual brand identity across all platforms, translating complex B2B concepts into compelling visual narratives. Duties include designing integrated marketing campaigns, creating high-impact assets for web and product launches, and contributing to website UI/UX enhancements.
Responsibilities
- Help evolve and maintain Validity’s visual brand identity across all platforms
- Translate complex B2B concepts into compelling, accessible visual narratives
- Partner with marketing, product, sales, and leadership teams to align creative with strategic objectives
- Design integrated marketing campaigns including digital ads, landing pages, email graphics, social media assets, event materials, eBooks, whitepapers, case studies, infographics, presentations, and sales collateral
- Create high-impact assets for web, paid media, and product launches
- Contribute proactively to website design updates and UI/UX enhancements
- Ensure brand consistency across all customer touchpoints
- Work closely with cross-functional teams to bring creative concepts to life
- Manage multiple projects simultaneously in a fast-paced environment
- Manage external agencies and freelancers by providing brand assets, creative direction, and feedback to ensure alignment across outsourced work
Requirements
- 5-8+ years of professional graphic design experience, preferably in B2B SaaS or tech
- Strong portfolio showcasing brand systems, campaign work, and digital-first design
- Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
- Deep understanding of typography, layout, color theory, and brand systems
- Experience designing for web, email, paid media, and print production
- Experience using AI tools and technology to scale production
- Basic motion graphics or video editing skills (After Effects, Premiere Pro)
Benefits
- Salary range $110,000 - $130,000 plus benefits, bonus opportunities and stock options
Key Skills
About Validity
For over 25 years, thousands of the world’s leading brands have relied on Validity solutions to achieve end-to-end marketing success—using trustworthy data as a key advantage. Validity’s AI-enabled marketing success platform is transforming the ability of these leaders to drive better engagement from their digital campaigns, bringing higher productivity, lower costs, and ultimately faster growth.
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