Graphic Designer - Brand Marketing
Life Is Good 🇺🇸 Boston, Massachusetts, United States of America
The designer will create high-quality digital assets for eCommerce, social media, and email marketing that drive conversion while supporting brand and product launches with physical collateral like packaging and POP displays. Responsibilities also include developing graphics across the full creative lifecycle, from initial concept to final production-ready art files using Adobe Creative Cloud.
Responsibilities
- Design and produce high-quality digital assets for eCommerce, including homepage graphics, PDP imagery, promotional banners, paid ads, and campaign landing pages
- Create engaging visual content for social media and email marketing, translating campaign concepts into cohesive, on-brand creative across multiple platforms and formats
- Support brand and product launches through the development of packaging, point-of-purchase (POP) displays, and other retail collateral
- Develop graphics from concept to final art form, including illustrations, logos, labels, and more
- Create content using Adobe Creative Cloud: creating, lettering, drawing, and painting
- Manage many projects simultaneously and meet calendar deadlines
- Contribute to the effective organization of the graphics archive
Requirements
- 3–5+ years of graphic design experience
- A compelling portfolio that demonstrates versatility across digital campaigns, social, email, paid media, packaging, and retail collateral
- Fluency in Adobe Creative Cloud, with confidence in illustration, typography, layout, color, and production setup
- An understanding of performance-driven creative and how design influences engagement, conversion, and brand perception
- The ability to move from big idea to detailed execution without losing energy or accuracy along the way
- Comfort receiving and incorporating feedback, with the maturity to iterate quickly and collaboratively
- Effective organizational skills and the ability to manage multiple deadlines in a fast-paced environment
- A sharp eye for detail and a high bar for craft
Benefits
- Top-quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts
- Life, AD&D, Short, and Long-Term Disability
- 401(k) with a match
- Paid Time Off
- 10 paid holidays
- Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice)
- Family Time
Key Skills
About Life Is Good
For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms. They slept in their van, lived on PB&J, and showered when they could. The adventure was great, but sales were, uh, lacking. In 1994, with just $78 to their names, Bert and John designed their first “Life is Good” t-shirt to counter the negative news – and discovered how those three simple words could inspire people to focus on the good. It should have come as no surprise that the power of that one idea was just too strong to get wrong. After all, Bert and John’s mom, Joan Jacobs, had raised them to believe in the power of positivity. As a parent of six kids, raising the family on their dad’s slim salary, Joan still managed to make little moments magical. She didn't just tell bedtime stories. She unlocked her kids’ imaginations. In her tales, she became a wolf on a bicycle, or a princess in a flying submarine, or a dragon who breathes love instead
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