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Principal Product Designer

Sofi Remote (🇺🇸 San Francisco, California, United States of America)

Remote $192,000 - $330,000 Full-time Principal

The Principal Designer will set a 12–24 month design vision, lead with craft, and drive innovation across the SIPS ecosystem, influencing at the organizational level while remaining hands-on with execution. This role involves leading company-level big bets from concept to shipped MVP and owning cross-surface, system-level experiences.

Responsibilities

  • Define and socialize a clear design vision and north stars for SIPS domains
  • Translate vision into decision principles, experience frameworks, and measurable bets
  • Architect patterns and systems that scale across web, iOS, and Android
  • Champion accessibility, privacy, and security by design

Requirements

  • Track record leading multi-team initiatives and shipping at scale
  • Mastery in IA, interaction design, and visual systems
  • Strong product sense and ability to frame problems
  • Comfortable in regulated domains and partnering with Compliance, Risk, and Security

Benefits

  • Competitive salary
  • Comprehensive benefits package
  • 401(k) match
  • Flexible working hours
  • Learning budget
  • Macbook and remote work setup

Key Skills

Product design Interaction design Visual design IA Systems thinking Cross-surface experiences Accessibility Privacy Security AI-powered design tools Design systems Component libraries User research Usability testing A/B testing Prototyping Wireframing Design thinking User-centered design

About Sofi

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi Money™ is offered through SoFi Securities LLC, member FINRA/SIPC.

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