Digital Graphic Designer

The Digital Graphic Designer will be responsible for designing and developing digital solutions, including wireframes, email campaigns, landing pages, and video projects from end-to-end, while consulting on marketing campaigns to ensure they are on-brand and on-strategy. Key accountabilities involve researching, designing, and presenting creative concepts to stakeholders, executing video production, and providing consultation on user journey and analytics for digital assets.

Responsibilities

• Research, design and develop digital solutions that have the end user and accessibility best practices top-of-mind
• Research, design and present campaign creative concepts to key-stakeholders that can be adapted across various digital assets
• Provide design and multimedia consulting on how to best execute on the vision of key digital initiatives for advisors and Clients
• Develop, design and execute video projects from end-to-end including consulting, storyboarding, video production, animation, post-production, partnering with agencies, archiving files and managing content update requests
• Provide consultation, design and development to wire frames, HTML email campaigns and web landing pages, while keeping the user journey and analytics accounted for
• Continuously identify opportunities to create additional value, be proactive with new ideas and creative solutions and share learnings with the rest of the design team
• Explore AI design solutions that benefit processes, efficiency and the broader design team
• Lead and/or participate in brainstorming and collaboration sessions with marketing team members and business partners
• Own design deliverables through internal and external reviews, monitoring it’s progress to ensure timelines are being met
• Document and define new process enhancements, project documentation, with a strong handle on file version control
• Support the design team with print related projects when needed

Requirements

• Strong understanding of usability, accessibility, cross-browser compatibilities and semantic markup
• Sound knowledge of Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, InDesign, After Effects and Acrobat) on Mac OS
• Sound knowledge of Microsoft tools to design within (Outlook, Powerpoint, Word, Excel) on Mac OS
• Video storyboarding, production, subtitles, animation and post-production execution
• Responsive digital design and front-end development of landing pages and web forms
• Strong HTML email design and coding experience, and understanding how to work creatively and effectively within its limitations
• Experience using an HTML email testing platform to effectively preview and debug code (Litmus)
• W3C and accessibility standards that applies to design, file structure and coding best practices
• Skilled in HTML, CSS, Javascript and Bootstrap as well as CMS integration experience
• Willingness to learn and master new programs and technologies as they apply to the position
• Post-secondary education, including completion of a graphic or web design program at a recognized college; or an undergraduate degree in a related discipline
• 3 or more years of experience in digital graphic design

Benefits

• Flexible work environment
• Opportunities for professional development
• Collaborative and fast-paced team environment
• Incentive plans based on individual or group sales results
• Supportive, flexible, and inclusive work environment

Key Skills