Packaging Graphic Designer

The role involves designing and delivering best-in-class packaging systems for consumables and CPG categories, translating brand strategy into clear and consistent packaging for both digital and physical retail. Responsibilities include owning the packaging design process from concept to production, partnering with cross-functional teams, and providing creative direction to external vendors.

Responsibilities

• Design and deliver best-in-class packaging systems for consumables and CPG categories across multiple formats, price points, sizes, and SKUs
• Translate brand strategy and architecture into packaging that is clear, distinctive, and consistent for both digital and physical retail
• Own packaging design from early concept through final production, upholding high standards for craft, accuracy, and execution
• Partner closely with structural engineers and cross-functional teams including brand, merchandising, product development, sourcing, and marketing to ensure seamless integration of design, structure, materials, and manufacturing requirements
• Provide clear creative direction and feedback to external agencies and vendors, ensuring quality and consistency throughout implementation
• Apply strong production judgment across dielines, color, materials, print methods, and vendor handoffs
• Contribute to the evolution, documentation, and governance of private brand packaging systems
• Develop supporting assets and visual systems, including hero imagery, templates, and product presentation guidelines to ensure cohesive brand expression across all touchpoints
• Mentor junior designers and lead workstreams, sharing best practices in craft, file setup, production, and system thinking

Requirements

• A passion for creative excellence and a strong point of view on craft, clarity, and consistency in packaging design
• Deep, hands-on experience designing packaging for consumables and CPG products
• Ability to thrive in collaborative environments, valuing constructive critique, and confidently presenting and defending design decisions with clarity and intent
• Meticulous attention to detail and a high bar for creative standards, with a strong sense of visual hierarchy, typography, and shelf impact
• Strong understanding of print production, packaging specifications, and manufacturing constraints
• Experience collaborating with structural engineers and supporting/co-leading consumer testing and applying learnings effectively
• Experience working on private brand packaging and within brand architecture systems
• Proven ability to direct external agencies and ensure high-quality execution across packaging rollouts
• Hands-on experience collaborating with packaging structural engineers
• 5+ years of experience as a packaging graphic designer, preferably in a corporate or in-house creative team environment
• Portfolio demonstrating impeccable taste, superior design skills, disciplined craft, and production-ready packaging work, with a focus on consumables and CPG categories
• Advanced proficiency in Adobe Creative Suite and Figma
• Working knowledge of generative AI tools within a professional design workflow
• Experience creating or directing 3D packaging renderings and mockups
• Experience supporting or co-leading consumer testing and applying learnings effectively

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Key Skills