Senior Principal Product Designer – Multi-Brand Design Systems

This role is responsible for defining the multi-year strategy and driving the adoption of a unified design system across all Gen brands, focusing on enabling AI-driven experiences and product development workflows. Key duties include leading cross-functional integration of intelligent components, establishing governance, and championing the system's value to senior leadership.

Responsibilities

• Define Strategic Vision & Roadmap: Lead a multi-year strategy for Gen's design system as a key enabler of AI-driven experiences and AI-enhanced product development workflows
• Cross-Functional Leadership: Partner with AI, Product, Design, and Engineering teams to integrate intelligent components, conversational patterns, and adaptive UX frameworks
• Governance & Standards: Establish governance structures that promote innovation while ensuring consistency, scalability, and compliance
• Adoption & Advocacy: Champion adoption of the design system and its AI-powered capabilities across teams and leadership
• Continuous Discovery & Feedback: Lead discovery cycles through interaction with customers of our direct and ecosystem partner offerings to refine the system with a focus on AI readiness, adaptability, and evolving product development practices

Requirements

• 8+ years of product management experience, including 5+ years focused on platform products, design systems, or developer tooling—ideally with exposure to AI-enhanced products
• Proven success leading cross-functional initiatives that influence both product development and organizational workflows
• Hands-on experience delivering design systems that support intelligent components, AI-assisted tools, or dynamic user experiences
• Expertise in governance models, adoption strategies, and contribution processes
• Strong understanding of design principles, component libraries, accessibility standards, and developer workflows
• Working knowledge of front-end technologies and AI-adjacent technologies

Benefits

• Annual bonus scheme
• Unlimited PTO & flexible working hours
• Professional growth opportunities with industry-leading teams
• Comprehensive benefits: wellness, healthcare, retirement plans
• Tuition reimbursement & sustainability-focused home improvement support
• Modern, high-performance equipment (Mac/Windows)

Key Skills