The role involves developing data-driven content strategies for brands on marketplaces and optimizing product content across various platforms like Amazon and Bol.com for search engine ranking and conversion. The designer will strategically use AI tools for efficiency while acting as the quality controller, refining generated content and advising stakeholders.
Responsibilities
- Develop data-driven content strategies for brands on marketplaces
- Optimize product content for search engines and conversion
- Help brands tell their story and create brand presence
- Use AI as a tool for efficiency, but also as a quality guardian
- Measure, analyze, and iterate on content performance
- Design and multimedia integration: use Photoshop, InDesign, and video editing to visualize content
Requirements
- 2-3 years of experience in content creation, marketplace optimization, and automation
- Proven ability to develop and execute content strategies independently
- Practical experience with AI tools and workflow automation
- Handiness with design and edit tools (Photoshop, InDesign, Premiere Pro)
- Data-driven approach: ability to read numbers, see patterns, and translate into strategy
- Strategic insight: ability to think not only tactically but also see the big picture
- Proactive attitude: ability to see opportunities and take them
- Fine colleague: ability to advise at level and work collaboratively
Benefits
- Gross monthly salary between €3,250 and €4,250, depending on experience and impact
- Hybrid working: determine your balance between office and home working, approximately 50/50
- Access to the best content and design tools, AI platforms, and marketplace tools
- Travel and home working: NS Business Card or travel expenses reimbursement + home working allowance to set up your setup properly
- Rest and balance: 26 vacation days + 8% holiday pay, possibility to buy extra days or take a sabbatical
- Growth without stopping: training, coaching, and knowledge sessions, content and AI evolve quickly, we keep you up to date
- Impact that matters: you work on projects where brands really grow, ownership is not just a word here
Key Skills
About Follo
Follo is a digital agency that helps brands grow with strategy, AI, and automation. We are a fast-growing company with a team of almost 170 professionals, and we value speed, data, and technology. We are committed to delivering good work, quickly done, without unnecessary processes or meetings.
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