Product Designer Talent Pool - LEGO® DESiGN
The Lego Group 🇩🇰 7190 Billund, Denmark
The role focuses on creating physical LEGO models that inspire creativity and joy, designing new models and play experiences. Collaboration with various designers is essential to bring ideas to life and ensure model clarity and storytelling potential.
Responsibilities
- Designing new LEGO models and play experiences
- Creating builds that are fun & playful, functional, and faithful to the LEGO System in Play
- Collaborating closely with Concept Designers, Graphic Designers, Element Designers, and others to bring ideas to life
- Working across themes, age groups, and building styles — from character-driven sets to system innovations
- Supporting team dialogues on the value of play, model clarity, building challenge, and storytelling potential
- Developing and refining LEGO models, ensuring structural stability, build quality, and attention to details
Requirements
- Hands-on experience creating LEGO models — professionally or as a fan
- Passion for building with LEGO bricks and understanding the LEGO System
- Ability to design original models that are playful, clear, and full of character
- Curiosity about designing for different ages and a sense of what makes a LEGO set fun, functional, or collectible
- Comfort iterating models based on feedback
- Collaborative, curious, and hands-on approach to problem-solving
- Formal design education or creative experience — a plus for structuring design thinking, communicating ideas clearly, and turning concepts into tangible models
- Experience with 3D modelling or digital building tools (e.g., LEGO Digital Designer, Studio) — a plus
Benefits
- Family Care Leave - enhanced paid leave options
- Insurances – all colleagues are covered by our life and disability insurance
- Wellbeing - resources and benefits to nurture physical and mental wellbeing
- Colleague Discount – generous colleague discount
- Bonus - rewarded through our bonus scheme
- Workplace - hybrid work policy with an average of 3 days per week in the office
Key Skills
About The Lego Group
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
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