This role serves as the primary guardian of visual identity, ensuring all marketing assets align with brand standards across digital, print, and multimedia platforms. The Lead Graphic Designer will create high-impact designs for campaigns and develop scalable templates and frameworks for global teams.
Responsibilities
- Serve as the primary guardian of visual identity, ensuring all marketing assets meet brand standards
- Develop high-impact graphics for brochures, presentations, trade show materials, and integrated marketing campaigns
- Create reusable templates for recurring assets
- Collaborate with product marketing specialists and stakeholders to align creative output with messaging
- Build scalable design systems and maintain organized asset libraries
Requirements
- Bachelor's degree in graphic design, Visual Communications, or a related field
- 8+ years of experience in graphic design, with at least 3 years in a mid-level or lead role
- Proven expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Figma)
- Strong portfolio showcasing high-level creative work across digital and print platforms
- Experience developing brand guidelines and scalable design systems
Key Skills
- Graphic design
- Visual identity
- Brand consistency
- Adobe Creative Suite
- Photoshop
- Illustrator
- InDesign
- Figma
- Brand guidelines
- Scalable design systems
- Digital design best practices
- Print design
- Collaboration
- Communication
- Time management
- Problem-solving
- Leadership
- Mentorship
- Sustainability-focused design practices
Benefits
- Opportunity to work on high-impact designs that elevate brand consistency and customer engagement
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working patterns
- Comprehensive private medical care options
- Safety net of life insurance and disability programs
- Tailored financial programs
About Baker Hughes
Baker Hughes (NASDAQ: BKR) is an energy technology company that provides solutions for energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet. For more than a century, our inventions have revolutionized energy. We harness the power of engineering, data, and science to redefine what's possible. Our diverse portfolio of equipment and service capabilities span the energy and industrial value chain. Our two operating segments, Oilfield Services & Equipment (OFSE) and Industrial & Energy Technology (IET), are organized based on the nature of our markets and customers, and consist of similar products and services. Visit us at bakerhughes.com to learn more.
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