Customer Lifecycle UX Designer (f/m/d)
Trusted Shops Se (de) 🇩🇪 Cologne, North Rhine-Westphalia, Germany
As a Customer Lifecycle UX Designer, you will design intuitive user experiences for B2B software applications and optimize experiences within CMS platforms. Your work will involve collaborating with various teams to improve user experience and ensure consistency across customer touchpoints.
Responsibilities
- Design intuitive user experiences for B2B software applications and digital products
- Create user flows, wireframes, prototypes, and high-fidelity designs for complex workflows
- Balance usability with business and technical requirements typical of B2B environments
- Contribute to and apply design systems and UX standards
- Collaborate with CRM teams to improve UX across Salesforce-powered journeys
- Support lead capture, onboarding, account management, and self-service experiences
- Ensure consistency across marketing, product, and customer touchpoints
- Use customer data, analytics, and behavioural insights to inform design decisions
- Partner with data and CRM teams to understand funnels, drop-offs, and usage patterns
- Support experimentation, A/B testing, and continuous UX optimisation
Requirements
- 3–6 years of UX/UI design experience
- Proven experience working on B2B software or digital products
- Hands-on experience designing complex, multi-step workflows
- Practical experience with CMS platforms such as HubSpot
- Exposure to CRM systems such as Salesforce in a customer or lifecycle context
Key Skills
- Strong UX fundamentals: interaction design, information architecture, user flows
- Solid visual and UI design capability
- Proficiency with Figma (or similar tools)
- Strong understanding of data-informed design and digital analytics
- Comfortable working with cross-functional B2B product teams
- Experience designing dashboards, admin tools, or customer portals
- Familiarity with marketing automation or lifecycle tools
- Experience in SaaS or subscription-based B2B environments
- Design systems and UX standards
- CMS platforms such as HubSpot
- CRM systems such as Salesforce
- B2B software or digital products
- Complex, multi-step workflows
- Customer-centric approach
- Digital customer management approach
Benefits
- Hybrid working model
- Personal development budget
- Supportive leadership that values impact over hierarchy
- 28 vacation days + 2.5 additional days off at Christmas, New Year's Eve and Carnival
- Buddy programme
- Individual training opportunities
- Events (Team Events, Unit Events, etc.)
- Health Pass (free online and offline sports, fitness and health courses)
About Trusted Shops Se (de)
The European trust brand. It‘s all about trust We dream of a digital world we can trust. That’s why Trusted Shops has been working hard since its founding in 1999: to ensure that we can all make the best possible decisions in an increasingly digital world. We started with our Trustmark including Buyer Protection for more orientation and real security when shopping online. Today, our feedback system brings real transparency to all digital sectors, far beyond just e-commerce, and we offer online shops legal services, ranging from protections against Abmahnungen (German legal warnings) to data privacy solutions. One team of experts, all liberties of work The most important value in our company is trust. Of course, this also means that we trust each other and treat each other kindly. We, as a team of over 700 colleagues, strive for a common result: to make our customers, partners, and colleagues happy. To achieve this, we work together with passion and dedication – and a lot of joy. We a
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