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Product Designer II

2u 🇿🇦 Cape Town, City of Cape Town, South Africa

Full-time Mid-level

The Product Designer II will support the Experience Design team by delivering high-quality, user-centered product and marketing experiences. Responsibilities include conducting user experience design activities, producing UI designs, and collaborating with cross-functional teams.

Responsibilities

  • Conduct experience discovery activities including analytics reviews, behavior analysis, heuristic evaluations, journey mapping, and identification of friction points
  • Translate research insights and stakeholder input into problem definitions, opportunity areas, and experience principles
  • Apply modern UX frameworks such as Human Centered Design, Double Diamond, Jobs to be Done, Lean UX, and outcome-based design
  • Create user journeys, task flows, service blueprints, and ecosystem maps that reflect the complete Executive Education learner and customer experience
  • Design for up-funnel marketing and acquisition experiences including program discovery, paid and organic landing pages, brochure pages, promotional experiences, thank you pages, checkout, and registration flows
  • Produce low and mid-fidelity concepts to explore multiple solutions before progressing to high-fidelity outputs
  • Facilitate lightweight UX research, including remote usability testing, prototype reviews, and concept validation
  • Identify measurable UX success metrics and collaborate with Product and Analytics teams to track improvements across the funnel
  • Ensure accessibility and inclusive design standards are applied across all breakpoints
  • Document design decisions and tradeoffs for alignment and future reference
  • Partner with Product Managers to identify UX risks, define requirements, and support phased solution planning
  • Support ongoing UX improvements across marketing, discovery, registration, and acquisition flow

Requirements

  • Three to five years of experience in Product Design, UX/UI Design, or an equivalent role
  • A strong portfolio demonstrating user-centered design, systems thinking, problem-solving, and high-quality visual design
  • Proficiency in Figma including components, prototyping, auto layout, and design system-oriented workflows
  • Experience working in agile or iterative product development environments
  • Strong written and verbal communication skills
  • Experience conducting or participating in user research and usability testing
  • Strong communication and collaboration skills while operating within a larger team environment

Benefits

  • Comprehensive benefits (unique per country)
  • Excellent work/life balance
  • 2 complimentary Getsmarter short courses per year
  • Subsidised medical aid with Discovery Health Medical Scheme
  • 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
  • Employee Assistance Program (EAP)
  • Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

Key Skills

UX design UI design User-centered design Systems thinking Problem-solving Visual design Figma Prototyping Auto layout Design systems Agile development Iterative product development Communication skills Collaboration skills User research Usability testing Accessibility design Inclusive design Analytics Behavior analysis Heuristic evaluations Journey mapping Service blueprints Ecosystem maps Modern front-end frameworks React Next.js Vue Responsive front-end technologies Tailwind CSS Utility-based CSS Component-driven architecture Storybook Design tokens Scalable component documentation

About 2u

The company behind edX. We connect 99M+ learners to world-class, free-to-degree online education in partnership with top universities and companies.

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