The Email Designer will be responsible for transforming strategic concepts into high-converting, mobile-optimized email designs for direct-to-consumer brands, working closely with strategists and copywriters. Key tasks include designing campaign and automated flow templates using Klaviyo's builder or custom HTML/CSS, iterating based on performance data, and ensuring flawless rendering across devices.
Responsibilities
- Design email templates using Klaviyo's drag-and-drop builder and custom HTML/CSS when needed
- Create campaign emails, automated flow templates, and promotional designs aligned with client brand guidelines
- Develop mobile-first email designs that render flawlessly across email clients and devices
- Collaborate with retention strategists and copywriters to bring campaign concepts to life
- Iterate quickly on email designs based on performance data and A/B test results
- Maintain organized design systems and asset libraries for each client account
- Build reusable email modules and components that streamline production
- Ensure all emails meet accessibility standards and deliverability best practices
- Stay current on email design trends, platform updates, and industry innovations
- Execute QA testing across multiple email clients before campaign launches
- Support the team with design feedback and contribute to internal design standards
- Manage multiple client accounts with varying design needs and brand aesthetics
Requirements
- 2-4 years of experience in email design, digital design, or related field with a strong portfolio demonstrating email work
- Expert proficiency in Figma for designing email layouts and creating design systems
- Working knowledge of HTML and CSS with understanding of email-specific coding requirements and limitations
- Strong grasp of email marketing best practices including mobile optimization, CTA placement, and visual hierarchy
- Demonstrated ability to design for conversion while maintaining brand integrity and aesthetic quality
- Fast iteration speed with ability to produce high-quality work under tight timelines
- Excellent attention to detail and commitment to pixel-perfect execution across devices
- Strong communication skills and ability to collaborate effectively with strategists, copywriters, and account teams
- Familiarity with direct-to-consumer brands and ecommerce customer lifecycle marketing
Key Skills
- Email design
- Digital design
- Figma
- HTML
- CSS
- Email marketing best practices
- Mobile optimization
- CTA placement
- Visual hierarchy
- Brand integrity
- Aesthetic quality
- Communication skills
- Collaboration
- Attention to detail
- Pixel-perfect execution
- Klaviyo
- Design systems
- Asset libraries
- Accessibility standards
- Deliverability best practices
- QA testing
- Design feedback
- Internal design standards
Benefits
- Fully Remote: Work from anywhere with flexible hours and a distributed team culture
- Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
- Compensation: Competitive salary commensurate with experience
About Lilo Social
Many people believe it takes hours on end to create and manage social media effectively for their business. What most businesses don’t realize is that with social media it only takes a little in, to get a lot out. Social Media Strategy and Plan There are some businesses that may already have a social media presence but are not getting the results they are looking for. In many cases the business may not have a presence but wants to manage their social media personally or have someone in house who is capable of managing their presence. That is when I come in and create a strategy and plan for them to follow in order to get the results they are looking for. Social Media Implementation and Management Many businesses are so busy running the day to day operations of their business that they don’t have the time to invest into social media. I will come in and set up their social media presence and will also manage their daily post and activities online. This frees up the business ow
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