The Graphic Designer will create and execute digital and print design assets across all channels, ensuring visual consistency and brand alignment. This role involves collaborating with the Chief Marketing Officer and Creative Manager to develop innovative ideas that communicate the brand's objectives and values.
Responsibilities
- Create innovative ideas to visually communicate the GLL brand objectives and values
- Maintain the optimal condition of logos, typography and layouts
- Provide presentations on fonts, colour palettes, and art direction ideas for campaigns and launches and content strategies
- Concept and development of brand stamps and all creative output for new collections and boutique collateral
- Assist with editing of photography and video content including retouching, colour grading, resizing and uploading
- Ensure consistency of visual and brand content including the output on social media
- Creative storytelling and production of video content across social media and advertising
- Provide guidance on daily task priorities to Junior Graphic Designer
- Execute graphic design including print and digital sales and advertising collateral, EDMs, marketing and social media collateral, and internal company collateral
- Updating training and style guides with new products and content
- Creating and maintaining staff email signatures and ordering of business cards
- Design of advertising material (social media, Google, print, event, product, collection and brand)
- Assist in the maintenance and management of the website with regard to the update of graphics, content, product pages, categories and featured products
- Design of banners, blog, brand storytelling and graphics
Requirements
- Degree in a Graphic Design/Website Development/E-Commerce and experience in the industry
- Expert knowledge of all Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Premier Pro and Acrobat
- 3+ years as a Graphic Designer
- CRM knowledge working with Klaviyo
- Strong Microsoft Suite skills
- Ability to HTML code, design & develop for web
- Knowledge of CMS platforms (Eg. Shopify+ is advantageous)
- Strong knowledge of social media platforms (Instagram, Facebook, TikTok and Pinterest)
- Thorough understanding of graphic design trends and best practice
Key Skills
- Graphic design
- Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Premier Pro and Acrobat
- CRM knowledge working with Klaviyo
- Microsoft Suite skills
- HTML code, design & develop for web
- Knowledge of CMS platforms
- Social media platforms (Instagram, Facebook, TikTok and Pinterest)
- Graphic design trends and best practice
Benefits
- Substantial product discounts of 30% to 50% for yourself, your direct family, and friends
- Employee Discount Platform, allowing you to enjoy exclusive discounts at major Australian retailers
- Car Novated Leasing/Salary Packaging options through Flare
- WFH options available (1 day per week)
- Generous staff product discounts, team rewards, a monthly employee recognition program, bi-annual team celebrations, and many more perks
About Grace Loves Lace
Grace Loves Lace is the largest independent bridal brand in the world. All wedding dresses are ethically & sustainably made using the finest stretch laces and luxury silks. Grace Loves Lace has a relentless determination to deliver high quality, unique, comfortable bridal gowns to their dedicated following of brides around the world. Launching online over 10 years ago, the team at GRACE are digital innovators and have grown their service offering to extend from just an e-commerce platform to now including 26 showrooms across Australia, The United States of America, Canada & The United Kingdom. The award-winning team at GRACE love what they do and pride themselves on the reputation they’ve built as the industry leader in unique bridal. Customers are at the core of everything Grace Loves Lace does as the brand looks to their many brides as their ultimate muses.
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