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Senior Principal AI Product Designer Senior Principal AI Product Designer

Bae 🇬🇧 London, United Kingdom

Hybrid Full-time Senior

Design intuitive AI-powered experiences and lead end-to-end design processes. Guide teams in creating user-centred design artefacts and represent the company in senior client engagements.

Responsibilities

  • Design intuitive AI-powered experiences, applying Human-Centred AI principles to ensure transparency, trust, and ethical use
  • Build client understanding of AI, clearly framing capabilities, limitations, and responsible design choices
  • Translate research and business requirements into user interface and visual design concepts that maintain brand consistency and visual quality
  • Lead end-to-end design across discovery, concept development, interaction design, and delivery
  • Direct and oversee interface interactions through an iterative, evidence-based approach

Requirements

  • Experience in UX, Service, or Product Design, with a focus on delivering AI-powered experiences
  • Champion Human-Centred AI principles, ensuring AI features are transparent, ethical, and genuinely useful
  • Leading end-to-end design across discovery, concept development, interaction design, and delivery
  • Directing and overseeing tasks such as persona development, needs analysis, site mapping, wireframing, and prototyping
  • Guiding and influencing cross-functional teams and senior clients in consuming and acting on research insights to improve policy, service design, and digital product outcomes

Key Skills

  • UX design
  • AI-powered experience design
  • Human-Centred AI principles
  • Interaction design
  • Visual design
  • Prototyping
  • User research
  • Stakeholder management

Benefits

  • Flexible working hours
  • 25 days holiday a year and the option to buy/sell and carry over from the year before
  • Flexible benefits package including private medical and dental insurance, competitive pension scheme, cycle to work scheme, and more

About Bae

Digital Intelligence is home to over 4,500 digital, cyber and intelligence experts across 13 countries. We operate at the cutting edge of digital innovation and at the heart of organisations that keep vital infrastructure running, national security protected and armed forces prepared. Our teams provide advanced digital capability, products and solutions that weave together digital threads of data so that customers get the vital insight they need. From the fine detail to the bigger picture, we provide the power of perspective to confidently make the critical decisions that keep our societies safe and able to thrive. Digital Intelligence is part of BAE Systems, which has a rich heritage in delivering technology today to protect our tomorrow. BAE Systems partners with governments, communities and companies large and small to design, build and maintain advanced defence and security solutions.

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