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"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."

— Antoine de Saint-Exupéry

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Product Designer, AI Growth Activation and Partnerships

Asana 🇨🇦 Vancouver, British Columbia, Canada

Hybrid $154,000 - $196,000 Full-time Senior

Design intuitive and engaging user journeys for early activation experiences using AI. Collaborate with cross-functional teams to ensure seamless transitions from discovery to product usage.

Responsibilities

  • Design how Asana shows up in LLM-driven discovery experiences
  • Partner closely with product, engineering, data science, research, and business teams to design the end-to-end handoff experience
  • Design and iterate on in-product LLM-to-trial onboarding and early activation journeys
  • Partner with product and data teams to ensure growth experiences connect user needs directly to activation and early engagement
  • Contribute to the evolution of design patterns, principles, and best practices for AI-first acquisition and onboarding

Requirements

  • 5-8+ years of product design experience
  • Strong portfolio demonstrating ownership of onboarding, activation, or growth-related experiences in B2B SaaS or complex consumer products
  • Proven ability to design for early user value
  • Experience designing AI-powered or data-informed experiences
  • Fluency using research and data to inform design decisions
  • Strong cross-functional collaboration skills

Key Skills

  • Strong product thinking
  • User research and data insights
  • Designing AI-powered or data-informed experiences
  • Cross-functional collaboration
  • Craft and usability

Benefits

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options

About Asana

Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed. Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward. More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana. For more information, visit www.asana.com.

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