
Graphic Designer
Good American 🇺🇸 Los Angeles, California, United States of America
The Graphic Designer will lead the design efforts across all brand marketing channels, ensuring alignment with the brand identity system. They will collaborate with cross-functional teams to innovate and elevate the brand's content while meeting weekly deadlines.
Responsibilities
- Strategy: Work with appropriate cross functional team members to become fully aligned in order to design into projects.
- Continuous research and understanding to stay ahead of trends for the Creative and Fashion landscape.
- Thorough understanding of all content opportunities and ensure we are utilizing appropriate art across all assets.
- Support executing in-house cutting-edge content to support the brand message.
- Partner with the Creative Director of Brand to help manage & oversee brand projects.
- Oversee and create on-brand creative assets across all brand marketing channels and initiatives ensuring we are meeting all weekly design deadlines.
- Provide design and art direction guidance and leadership across creative channels: email, social, web, etc.
- Design static and motion-based creatives for paid ad campaigns (e.g., Meta, TikTok, Google).
- Create multiple variations of each ad to test performance and optimize for conversion. As well as analyze creative performance and proactively propose improvements and new ideas.
- Plan and organize your activities to meet all deadlines, enhance performance, maximize productivity, and increase efficiency.
- Set goals and timelines, be proactive with your tasks, and set clear exceptions for yourself.
- Report back regularly to the team key learnings, overall results, and opportunities for improvement for all priority projects.
Requirements
- Minimum of 4 to 6 years experience as a Graphic Designer.
- Previous experience in Design for a Fashion or Beauty brand preferred.
- Excellent time management skills with the ability to multi-task and prioritize as needed.
- Takes direction and constructive critiques well while also having the ability to work autonomously and provide self-direction when needed.
- Must have a creative portfolio that features typography work and creative branding projects.
- Must have a design talent, including detailed sense of typography, photography, and design layout.
- Proficient in Figma and Adobe Creative Suite; Photoshop, Illustrator, InDesign, After Effects and Bridge.
- Experience with making basic GIFs and video graphics. Familiarity with video editing is a plus.
Key Skills
- Proficient in Figma and Adobe Creative Suite; Photoshop, Illustrator, InDesign, After Effects and Bridge.
- Experience with making basic GIFs and video graphics. Familiarity with video editing is a plus.
- Excellent time management skills with the ability to multi-task and prioritize as needed.
- Takes direction and constructive critiques well while also having the ability to work autonomously and provide self-direction when needed.
- Must have a design talent, including detailed sense of typography, photography, and design layout.
Benefits
- B Corp certified company
- Diverse and inclusive workplace
- Opportunity to work with a growing company
- Collaborative environment
- Professional development opportunities
About Good American
AT GOOD AMERICAN, WE’RE ALWAYS WORKING TO INNOVATE, FIND SOLUTIONS, AND REDEFINE FASHION FOR THE MODERN WOMAN. IT’S HOW WE STARTED, AND WE’RE NOT STOPPING ANY TIME SOON.
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