Sr Graphic Designer
Campfire 🇺🇸 San Francisco, California, United States of America
The Senior Designer will own and evolve the brand identity, ensuring consistency across all customer touchpoints. They will also build scalable design infrastructure and create impactful designs for various channels.
Responsibilities
- Own and evolve our brand identity
- Define and maintain our brand guidelines and visual identity system
- Evolve our existing brand as the company grows and our story matures
- Ensure consistency across all customer touchpoints, from marketing, product, sales, events
- Build scalable design infrastructure
- Build a library of templated design assets that reduce production time and maintain quality
- Establish design standards and best practices that empower the broader team
- Design for impact across channels
- Create campaign graphics and visuals in partnership with the marketing team
- Design motion graphics for product demos, social content, and marketing campaigns
- Support product marketing with compelling visual storytelling for feature launches, case studies, and educational content
- Collaborate cross-functionally
Requirements
- Strong portfolio demonstrating brand identity work, design systems, and scalable templates
- Expert-level proficiency in design tools (Figma, Adobe Creative Suite, etc.)
- Experience with motion design for digital content (product demos, social videos, marketing campaigns)
- Systems thinker who can build frameworks that scale, not just create beautiful one-offs
- Collaborative designer who understands how to balance creative vision with business needs
- Self-starter comfortable working independently and managing multiple projects
Key Skills
- Expert-level proficiency in design tools (Figma, Adobe Creative Suite, etc.)
- Experience with motion design for digital content (product demos, social videos, marketing campaigns)
- Systems thinker who can build frameworks that scale, not just create beautiful one-offs
- Collaborative designer who understands how to balance creative vision with business needs
About Campfire
Campfire is a marketing agency that launches products and changes perceptions through storytelling. We ignite the influencers, fan cultures and communities that drive results for our clients. Campfire’s founders are two of the masterminds behind “The Blair Witch Project,” and the agency’s award-winning work includes social engagement campaigns for HBO’s “True Blood,” and "Game of Thrones," Audi’s “Art of the Heist,” Verizon FiOS, Snapple “The Best Stuff on Earth,” Sega ESPN “Beta 7,” Discovery Channel “Frenzied Waters,” Sony Electronics and Harley-Davidson.
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